Technical SEO & AI Growth Specialist

Company Information
Join the Team Powering the World's Best Endurance Athletes. At TrainingPeaks, we believe that behind every great athlete is a great coach and the right technology to help them reach their potential. Our platform is trusted by Tour de France winners, Olympic gold medalists, and everyday endurance athletes to plan, track, and analyze their training. Whether you're a performance-driven athlete, a passionate coach, or someone who simply thrives on building tools that empower others, TrainingPeaks is where ambition meets impact.

As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

Job Overview
We are looking for a hybrid SEO and AEO (Answer Engine Optimization) expert to help TrainingPeaks show up—and stand out—wherever athletes are searching for answers. That increasingly means not just ranking in traditional search, but being the source that AI assistants, voice search, and answer engines surface when someone asks "How do I build a marathon training plan" or "What’s the best way to track cycling power."

You’ll sit at the intersection of technical optimization, content discoverability, and data analysis. You’ll own our visibility across both traditional and AI-driven search surfaces, translating insights into action and reporting on what’s working. Your success will be measured by our ability to capture Share of Model and convert organic technical excellence into measurable revenue.

Core Functions
AI & Answer Engine Optimization (AEO)

Develop and execute strategies to improve TrainingPeaks’ presence in AI-generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms

Audit and optimize structured data (schema.org markup) to make our content more machine-readable and citation-worthy

Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source

Partner with content and product teams to shape content for answer-engine discoverability — entity clarity, factual depth, and semantic structure

Technical SEO

Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking

Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering

Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies

Stay current on search algorithm updates and assess their impact on TrainingPeaks properties

Analytics & Reporting

Own SEO/AEO performance reporting — building dashboards and delivering regular insights to marketing leadership and stakeholders

Define and track KPIs across organic search, AI citation share, and answer-engine visibility

Use tools like Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data

Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes

Cross‑Functional Collaboration

Partner with content, growth, and engineering teams to ensure SEO/AEO best practices are embedded in site builds, feature launches, and editorial workflows

Contribute to a culture of search literacy across the marketing org — sharing learnings, writing playbooks, and mentoring teammates

Requirements
Required Qualifications

3–5 years of hands‑on SEO experience, with demonstrated knowledge of technical SEO fundamentals

Emerging expertise or genuine curiosity in AEO — you’ve been paying attention to how AI systems surface content and you have a point of view on it

Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar)

Strong analytical skills — comfortable building reports in GA4, Looker Studio, or comparable BI tools

Solid understanding of HTML, structured data / JSON‑LD, and how search engines crawl and render pages

Clear communicator who can translate technical findings into business impact for non‑technical stakeholders

Self‑directed with strong organizational skills — you manage your own priorities and proactively flag issues

Desired Qualifications

Experience in a SaaS, health tech, or sports/fitness context

Familiarity with Python or SQL for data analysis

Endurance athlete with experience using TrainingPeaks

Benefits
We are committed to fair and equitable compensation practices. The salary range for this role in Colorado is $78,518 – $130,864. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including bonus.

Health

Comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program

Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available

Disability and Life

Company‑paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D

Additional coverage options including Employee‑paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available

Additional

401(K) including a company match

12 paid holidays annually and discretionary Flexible Time Off; employees also receive free access to our products, corporate discounts, and professional development resources

Access to the Performance and Recovery Center (PARC), our on‑site fitness facility, as well as employee‑only access to on‑site locker rooms and showers

Employee‑only access to secure, indoor bike storage and e‑bikes exclusively to Peaksware employees

Access to our onsite Music and Podcast Studio

Work Environment & Physical Demands
This job operates in a professional office environment that is well‑lit, heated, and/or air‑conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. All employees must comply with all safety policies, practices and procedures. Report unsafe activities to your manager and/or Human Resources.

Physical demands: required to sit and move about the facility; use hands to handle or feel; talk by expressing ideas; hear; occasionally stand, walk, reach with hands and arms; lift or move up to 10 pounds. Vision abilities required include close, distance, color, peripheral, depth perception, and ability to adjust focus.

Legal & EEO Statements
We require a reasonable accommodation to review our website or to apply online; please fill out our Candidate Accommodations Request Form. Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states. We are an equal opportunity employer and do not accept agency resumes or assistance. We do not accept staff recruiters or agency expertise; we do not accept unsolicited resumes.

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