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Brand Copywriter

Blockstream · San Francisco, CA, USA ·

Job type:
Full Time

Requirements

The ideal candidate brings a strong background in brand copy and marketing, with the ability to shape how the brand sounds, feels, and connects with audiences

Proven experience as a brand copywriter, content writer, or similar role

Strong portfolio demonstrating brand strategy, storytelling, and voice development

Strong understanding of brand strategy and positioning

Excellent written and verbal communication skills

Attention to detail and high standards for quality and consistency

Experience with SEO principles and content marketing strategies

Experience with content management systems (CMS) and writing tools

Experience working in a tech-driven industry or with SaaS products

Familiarity with AI-assisted tools for content creation, editing, or research

(Desirable) Experience in Web3, Bitcoin, or complex technical products

(Desirable) Experience writing for multilingual audiences

What the job involves

We are seeking a detail-oriented and creative Brand Copywriter to translate brand strategy into clear, compelling, and consistent language across all customer touchpoints

You will ensure clarity, coherence, and emotional resonance in our messaging, and collaborate closely with marketing, design, product, and business teams to create impactful content that strengthens our brand and educates our customers

Develop and maintain a clear, cohesive, and engaging brand voice, tone, and messaging across all channels

Develop copy for product marketing, campaigns, social media, email, brand materials, and more

Collaborate with brand, design, marketing, product, and business teams to translate strategy into effective copy

Create messaging frameworks, taglines, value propositions, and narratives

Ensure copy aligns with brand guidelines and business objectives

Review and refine copy from other contributors to maintain quality and consistency

Adapt messaging for different audiences, markets, and use cases

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