Marketing Manager - Foodservice & Convenience

“Out of Home” (foodservice and convenience channels) are strategic growth “big bets” for Bel in the United States, and this role carries the responsibility of creating and leveling-up our presence in these channels. You will build and execute a strategic growth plan, develop B2B and B2C marketing plans that support the growth, and execute best-in-class demand-driving initiatives to elevate our performance and deliver against aggressive ambitions.

As the sole marketer responsible for these channels, you thrive in ambiguous and autonomous settings. You’re a self-starter who can identify and address problems and opportunities. You’re comfortable trying new initiatives, knowing that not everything will work perfectly on the first try. You recognize that data availability can be scarce in these channels, but you’re comfortable operating in ambiguous, data-scarce situations, and you turn the data that is available into command of the business, past and future. You have a track record of collaborating with and influencing cross-functionals and senior leaders. You inspire trust, giving and receiving constructive feedback with a spirit of continuous improvement.

An ideal candidate has experience in the foodservice and convenience channels. Experience outside of these channels is also a plus. That’s because you believe that the principles of marketing apply similarly, whether the audience is a business or an individual. You’re experienced in trade shows, creative and media planning, earned/PR, shopper, and partnership marketing. You ruthlessly collaborate with Sales and brand owners.

The role reports to the Sr. Director of Innovation Cheese and US OOH Marketing and carries high internal and external visibility. The position is hybrid, based in Chicago or New York.

Essential Duties and Responsibilities

Strategic Analysis and Planning

Agency Management

Trade Show Management & Execution

Customer Partnership Marketing

Convenience Store Shopper Marketing

Qualifications and Competencies

Experience in the Foodservice ecosystem

Willingness to teach and develop a growing organization

Strong communication, storytelling and collaboration skills

Analytical aptitude (preferably with competency in NPD SupplyTrack, Datassential, Technomic, Circana)

Position Requirements

5 years of relevant marketing experience, that includes at least 2 years of Foodservice/Convenience experience

5-10% travel, primarily for trade shows, customer engagement, and field immersion

Working Conditions
Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Total Rewards

Base Salary: $150,000 - $160,000 (up to $170K for NY Metro area)

PTO and Medical, Dental and Vision Benefits from day one

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