Chief Marketing Officer (CMO)

Are you interested in working with the World’s leading AI-powered Quality Engineering Company? Ready to advance your career, team up with global thought leaders across industries and make a difference every day? Join us at Qualitest!

Role: Chief Marketing Officer (CMO)
Qualitest is entering a pivotal phase of transformation, evolving from a market-leading quality engineering firm into an AI-first partner helping enterprises build, deploy and scale trusted AI systems.

The Chief Marketing Officer will play a central role in shaping and accelerating this transition. This is a strategic, commercially accountable leadership position responsible for defining market positioning, driving demand, and building a unified global marketing engine.

The CMO will align closely with the CEO and executive team to articulate a clear, differentiated narrative, strengthen market presence, and translate strategy into measurable growth.

Key Responsibilities

Define and own the global marketing strategy

Establish a clear, compelling market position aligned to Qualitest’s AI‑first direction

Lead the evolution from a testing‑led narrative to a broader quality engineering and AI assurance proposition

Translate business strategy into a focused marketing roadmap with measurable outcomes

Build a high‑performing global marketing function

Integrate and align regional marketing teams into a cohesive global model

Define operating structure, governance, and ways of working

Elevate capability across brand, digital, content, demand generation, events, and analyst relations

Drive demand and commercial impact

Partner with sales leadership to build a scalable, data‑driven demand generation engine

Improve pipeline quality, conversion, and marketing ROI

Implement clear KPIs tied to revenue, not just activity

Develop brand transformation and market presence

Oversee the successful rollout of the new brand and positioning globally

Ensure consistency across all touchpoints, from website to executive communications

Build a strong, differentiated presence in a crowded services market

Strengthen ecosystem and partner marketing

Develop joint go‑to‑market strategies with strategic partners (e.g., SAP, Tricentis, hyperscalers)

Ensure marketing supports sector and solution‑led growth

Bring rigor, data and accountability

Establish clear reporting frameworks across all marketing activities

Use data to prioritize investment and continuously optimise performance

Manage budgets effectively and transparently

Experience and Background

Proven CMO or senior marketing leadership experience within a global B2B services or technology organization

Strong track record of driving measurable commercial impact through marketing

Experience repositioning or transforming a company narrative, ideally in AI, data, or digital engineering

Deep understanding of enterprise buyers and complex sales cycles

Experience working closely with CEOs and executive teams on external positioning

Capabilities and Leadership Profile

Strategic but hands‑on; able to move between vision and execution without losing momentum

Commercially driven with a clear focus on revenue outcomes

Confident operating in ambiguity and driving change across a complex, global organization

Strong stakeholder management, with the ability to influence at board level

Clear, compelling communicator with strong editorial judgement

Success in the first 12 months

A clear, differentiated market narrative for Qualitest as an AI‑first quality engineering leader

A fully aligned global marketing function with defined structure and accountability

A measurable improvement in pipeline contribution and marketing ROI

Successful delivery of the rebrand and market relaunch

Increased visibility and credibility with analysts, partners, and clients

Why this role matters
Qualitech has scale, capability, and ambition. What it needs now is clarity, consistency, and impact in how it shows up to the market. The CMO will be instrumental in closing that gap and positioning the company for its next phase of growth.

Benefits – Why QualiTest?

Be a part of a company who strives to support for diversity and inclusion in the workplace – we are one, we are many at Qualitest. Celebrate culture, share knowledge with engineers from around the globe, and inspire each other through our differences. We have more than 40% women and around 120 different nationalities.

Local and global opportunities – we offer you internal rotation and international mobility opportunities to grow your career.

Clear view of your career and progression with the company – Qualitest is growing massively (since 2021 – tripled our employees base – we now have more than 8,000 engineers) and giving you the opportunity to grow with us.

Work hard and play harder with our flexible and casual culture. Take a break from work and join an employee event, or enjoy the amenities and games provided from one of our Employee Centers. Save your earnings and prepare for your future by enrolling in our 401k plan where Qualitest will match your contributions accelerating your savings plan.

Take care of health with enrollment into one of our competitive healthcare benefits. Qualitest will match towards your HSA if you choose to participate.

Never stop experimenting and learning with QCraft – our Learning & Development platform: 50,000+ courses, 300+ virtual labs, mentorship and leadership programs, professional tribes, sponsored certifications, and much more.

Stay active and get rewarded with our Corporate Wellness Program. We pay your gym membership and give you opportunities to earn additional vacation times for attendance the gym.

Earn bonuses via our Client Referral and Employee Referral Program’s. Refer and earn – tap your network for net‑worth.

We recognize our employees work via our Qudos platform – you can earn bonuses and spot awards by celebrating your and your peers’ achievements.

Planning a vacation? Looking for car insurance? Get access to Qualitest Employee Perks for discounts on anything from travel to electronics. With so many offerings the savings are endless.

The salary rate for the role is $190‑210k/ year plus a competitive annual bonus based on meeting KPIs.

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