Marketing Operations Manager - Chicago, IL (on-site)

Marketing Operations Manager

Alexander Group provides go-to-market consulting services to marketing, sales, service, and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals. With a robust network of offices, Alexander Group maximizes growth opportunities for our clients around the globe.
Founded in 1985, we've served more than 3,000 companies around the world, across all industries. This experience gives us not only a highly sophisticated set of best practices to design go-to-market strategy—we also have a rich repository of industry data that informs all of our recommendations.
Our dedication to revenue growth and sales strategy has led to:
More than 70% of our clients being Fortune 500 corporations
Project work in more than 25 countries
Extensive industry experience in B2B markets
As Alexander Group continues to expand its go-to-market capabilities and scale marketing impact, the firm is seeking a Marketing Operations Manager to build and optimize the operational foundation that enables effective GTM execution, measurable ROI, and tight alignment across Marketing, Sales, and Services.
The Marketing Operations Manager is responsible for enabling and optimizing Alexander Group's go-to-market execution through strong processes, systems, analytics, and cross-functional alignment. This role partners closely with Marketing leadership, Sales Operations, Finance, Industry Practices, and Services teams to ensure marketing programs are efficiently executed, measurable, and aligned to firm growth priorities.
The ideal candidate brings experience in B2B or professional services marketing operations, strong analytical capabilities, and a passion for building scalable, data-driven marketing engines.
Responsibilities:
Go-to-Market Planning & Execution
Partner with Marketing leadership to develop and execute GTM plans for service launches and priority campaigns
Translate growth objectives into actionable segmentation, targeting, and channel strategies
Ensure consistent execution across digital, content, events, and partner-led campaigns, with clear success metrics
Marketing Technology Stack Management
Own and optimize the marketing technology ecosystem, including marketing automation platforms (e.g., Pardot), sales intelligence tools (e.g., Gong), and CRM systems (Salesforce)
Coordinate closely with Sales Operations and Technology teams to ensure seamless integration, data quality, and tool adoption
Evaluate and implement improvements to increase efficiency, scalability, and insight
Pipeline & Lead Management
Define and manage end-to-end lead flow, including lead capture, scoring, routing, and lifecycle stages
Establish clear SLAs and handoffs between Marketing and Sales to improve conversion and pipeline velocity
Monitor funnel performance and identify opportunities to improve lead quality and revenue contribution
Reporting & Analytics
Develop and maintain dashboards tracking key KPIs, including ROI, conversion rates, CAC, LTV, and pipeline influence
Deliver actionable insights to Marketing leadership to support GTM optimization and investment decisions
Ensure marketing performance reporting aligns with broader Revenue Operations and business metrics
Cross-Functional Collaboration
Work closely with Marketing, Finance, Industry Practice leaders, Services, and Sales Operations to align marketing execution with firm growth objectives
Support integrated planning across research, consulting offerings, and GTM initiatives
Act as a connective layer to drive clarity, accountability, and execution discipline across teams
Budget Management
Track and report on marketing spend across campaigns, programs, and technology investments
Partner with Finance to ensure marketing investments align with GTM priorities and deliver measurable impact
Identify opportunities to reallocate spend toward higher-performing initiatives
Process Optimization
Evaluate and refine marketing operations processes to improve productivity, scalability, and data integrity
Establish clear workflows, governance, and documentation to support consistent execution
Enable marketing stakeholders with tools, training, and insights to execute effectively
What Success Looks Like:
Within the first 12–18 months, the Marketing Operations Manager will have achieved the following:
Scaled GTM Execution: Campaigns and service launches are executed efficiently with clear ownership, timelines, and performance measurement
Operational Excellence: Marketing systems, processes, and data flow reliably support growth and decision-making
Pipeline Visibility: Marketing's contribution to pipeline and revenue is clearly measured, understood, and optimized
Sales Alignment: Marketing and Sales operate with shared definitions, SLAs, and performance metrics across the funnel
Data-Driven Optimization: Marketing investments are prioritized based on insight, ROI, and business impact
Requirements:
5–8+ years of experience in marketing operations, revenue operations, or B2B marketing analytics
Experience in consulting, professional services, or complex B2B environments preferred
Strong understanding of marketing automation, CRM systems, and sales alignment
Proven ability to translate data into actionable insights
Excellent stakeholder management and cross-functional collaboration skills
Bachelor's degree required; advanced degree preferred
Why Alexander Group?
Play a critical role in shaping how marketing supports firm-wide revenue growth
Operate at the intersection of marketing, revenue operations, and analytics
Work in a highly respected, data-driven consulting environment
Partner closely with senior marketing leaders, sales teams, and service-line leaders
Build scalable marketing operations for a growing professional services firm
Salary Range: $120,000 – $150,000. Bonus eligible
EEO Employer. Required Work Eligibility: Must be eligible to work in the U.S. with no current or future restrictions or sponsorship necessary. TN visa accepted.