Marketing Operations Manager - Chicago, IL (on-site)

Marketing Operations Manager
Chicago, IL (on-site)

Alexander Group: The Go-to-Market Consulting Leaders
Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals. With a robust network of offices, Alexander Group maximizes growth opportunities for our clients around the globe.

Founded in 1985, we’ve served more than 3,000 companies around the world, across all industries. This experience gives us not only a highly sophisticated set of best practices to design go-to-market strategy—we also have a rich repository of industry data that informs all of our recommendations.

Our dedication to revenue growth and sales strategy has led to:

More than 70% of our clients being Fortune 500 corporations

Project work in more than 25 countries

Extensive industry experience in B2B markets

Position Overview:
The Marketing Operations Manager is responsible for enabling and optimizing Alexander Group’s go-to-market execution through strong processes, systems, analytics, and cross-functional alignment. This role partners closely with Marketing leadership, Sales Operations, Finance, Industry Practices, and Services teams to ensure marketing programs are efficiently executed, measurable, and aligned to firm growth priorities.

The ideal candidate brings experience in B2B or professional services marketing operations, strong analytical capabilities, and a passion for building scalable, data-driven marketing engines.

Responsibilities:
Go-to-Market Planning & Execution

Partner with Marketing leadership to develop and execute GTM plans for service launches and priority campaigns

Translate growth objectives into actionable segmentation, targeting, and channel strategies

Ensure consistent execution across digital, content, events, and partner-led campaigns, with clear success metrics

Marketing Technology Stack Management

Own and optimize the marketing technology ecosystem, including marketing automation platforms (e.g., Pardot), sales intelligence tools (e.g., Gong), and CRM systems (Salesforce)

Coordinate closely with Sales Operations and Technology teams to ensure seamless integration, data quality, and tool adoption

Evaluate and implement improvements to increase efficiency, scalability, and insight

Pipeline & Lead Management

Define and manage end-to-end lead flow, including lead capture, scoring, routing, and lifecycle stages

Establish clear SLAs and handoffs between Marketing and Sales to improve conversion and pipeline velocity

Monitor funnel performance and identify opportunities to improve lead quality and revenue contribution

Reporting & Analytics

Develop and maintain dashboards tracking key KPIs, including ROI, conversion rates, CAC, LTV, and pipeline influence

Deliver actionable insights to Marketing leadership to support GTM optimization and investment decisions

Ensure marketing performance reporting aligns with broader Revenue Operations and business metrics

Cross-Functional Collaboration

Work closely with Marketing, Finance, Industry Practice leaders, Services, and Sales Operations to align marketing execution with firm growth objectives

Support integrated planning across research, consulting offerings, and GTM initiatives

Act as a connective layer to drive clarity, accountability, and execution discipline across teams

Budget Management

Track and report on marketing spend across campaigns, programs, and technology investments

Partner with Finance to ensure marketing investments align with GTM priorities and deliver measurable impactIdentify opportunities to reallocate spend toward higher-performing initiatives

Process Optimization

Evaluate and refine marketing operations processes to improve productivity, scalability, and data integrity

Establish clear workflows, governance, and documentation to support consistent execution

Enable marketing stakeholders with tools, training, and insights to execute effectively

What Success Looks Like:
Within the first 12–18 months , the Marketing Operations Manager will have achieved the following:

Scaled GTM Execution: Campaigns and service launches are executed efficiently with clear ownership, timelines, and performance measurement

Operational Excellence: Marketing systems, processes, and data flow reliably support growth and decision-making

Pipeline Visibility: Marketing’s contribution to pipeline and revenue is clearly measured, understood, and optimized

Sales Alignment: Marketing and Sales operate with shared definitions, SLAs, and performance metrics across the funnel

Data-Driven Optimization: Marketing investments are prioritized based on insight, ROI, and business impact

Requirements

5–8+ years of experience in marketing operations, revenue operations, or B2B marketing analytics

Experience in consulting, professional services, or complex B2B environments preferred

Strong understanding of marketing automation, CRM systems, and sales alignment

Proven ability to translate data into actionable insights

Excellent stakeholder management and cross-functional collaboration skills

Bachelor’s degree required; advanced degree preferred

Why Alexander Group?

Play a critical role in shaping how marketing supports firm-wide revenue growth

Operate at the intersection of marketing, revenue operations, and analytics

Work in a highly respected, data-driven consulting environment

Partner closely with senior marketing leaders, sales teams, and service-line leaders

Build scalable marketing operations for a growing professional services firm

Salary Range: $120,000 – $150,000. Bonus eligible

EEO Employer. Required Work Eligibility: Must be eligible to work in the U.S. with no current or future restrictions or sponsorship necessary. TN visa accepted.

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