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Director of Marketing and Communications

The Community Church · Ashburn, VA, USA ·

Job type:
Contract

Job Title: Director of Marketing and Communications

Department: Programming
Reports to: Senior Director of Programming

Works closely with: Creative

Status: Full Time, salary exempt, avg 40+ hrs/week. Salary is commensurate with experience.

Job Summary

The Marketing and Communications Director exists to equip our team to love people the same way God loves us through clear, strategic, creative, and effective communication that helps people take their next step toward Jesus and to connecting with our church. This role creates pathways for people to connect, engage, and grow by ensuring every message, campaign, platform, and interaction reflects the vision, values, and heart of Community Church.

This role owns the development and execution of the church-wide marketing and communications strategy, including digital platforms, email communication, website and app management, social media strategy, marketing campaigns, brand consistency, and cross-department communication alignment. The Marketing and Communications Director leads communication efforts for weekend services, major events, ministry initiatives, and organizational campaigns while developing teams, strengthening systems, and ensuring excellence across all deliverables.

About You

The skills and experience needed to be successful...

You'll thrive with us if you (Desired):

Are passionate about helping people take their next step toward Jesus through effective communication and storytelling
Think strategically while also executing details with excellence
Can translate vision into clear, actionable communication plans
Thrive in fast-paced environments and can manage multiple projects simultaneously
Are highly organized and able to manage timelines, approvals, and priorities well
Communicate clearly, confidently, and collaboratively across teams and departments
Have strong written communication skills and an eye for branding, messaging, and consistency
Are creative, innovative, and constantly looking for better ways to engage people
Understand digital platforms, marketing strategy, and audience engagement
Can analyze data and adjust strategies to improve effectiveness and reach
Lead with humility, ownership, accountability, and a team-first mindset
Build healthy culture by encouraging, developing, and empowering others
Are proactive, self-motivated, and able to solve problems without constant oversight
Value excellence and care about finishing the last 5%, not just getting the job done
Are adaptable and willing to jump in wherever needed to support the mission
Carry both a pastoral heart for people and a high leadership capacity for execution
Can learn to write in multiple voices in order to speak with the voice of the organization
What we expect you will bring to the table (Required):

Strong interpersonal and communication skills.
An ability to build teams, cast vision, and empower volunteers.
Organizational strength: planning, logistics, scheduling, follow-through.
A commitment to our mission, values, and leadership culture.
Alignment with Community Church's theology and approach to serving.
Core Values

These are the values that we live by every day...

Time with God.

Motto: We run on the Holy Spirit.

Empowering.

Motto: We build up!

Accountable.

Motto: Everyone's coached.

Mission 1st.

Motto: We are missional and not positional.

Over-the-top.

Motto: We go above & beyond expectations.

Relational.

Motto: We are a family.

Authentic.

Motto: We share our struggles.

No matter what!

Motto: We take risks!

Grateful.

Motto: We get to do this!

Electrifying.

Motto: We create the atmosphere.

Responsibilities

This is what you'll spend the most time on...

You dream, develop and direct your area of ministry for growth. This means that you passionately carry the mission and vision for success in your department; providing the why, best practices, and continual coaching and evaluation for your leaders.

Vision / Strategy

Build and implement a comprehensive marketing and communications strategy aligned with church-wide vision
Translate ministry goals into clear communication plans that drive engagement and next steps
Identify opportunities to reach new people and increase connection within the church
Ensure all communication supports the mission of helping people take their next step toward Jesus
Content / Communication Leadership

Oversee all messaging across platforms (email, website, app, social media) in alignment with brand guide and church-wide vision
Own and execute weekly church-wide email communication
Manage website, app, and linktree content to ensure timely updates and consistency across all platforms
Ensure messaging is clear, timely, and aligned with church voice and values
Creative & Calendar Alignment

Collaborate with the Creative Department to execute marketing efforts that align with the ministry-wide strategic calendar
Ensure all campaigns, series, and events are supported with timely and effective communication
Maintain brand consistency and excellence across all visual and written content
Campaigns & Projects

Lead planning and execution of marketing campaigns for:

Weekend services
Major events (Easter, Christmas, conferences, etc.)
Ministry initiatives and launches
Manage timelines, approvals, and cross-team communication
Ensure all deliverables meet a high standard of excellence

Digital & Marketing Channels

Oversee and optimize all digital platforms:

Website (clarity, next steps, user experience)
Email marketing (engagement, segmentation, automation)
Social media (growth, storytelling, consistency)
Paid advertising campaigns
Analyze data and adjust strategies to improve effectiveness

Internal Communication & Collaboration

Facilitate effective communication channels between departments and committees
Ensure alignment across ministries so messaging is unified and strategic
Eliminate communication gaps by creating clear systems and processes
Support ministry leaders in communicating initiatives effectively
Team Leadership & Development

Recruit, train, and develop volunteer and staff teams within communications
Build a culture of accountability, ownership, and excellence
Raise up leaders who can carry responsibility and lead others
Provide regular feedback and development opportunities
Additional Responsibilities

Support Programming Department administratively
Continue to support org wide strategic calendar as needed
Assist with other projects and/or assignments as needed
Marketing Strategy Framework

Attract: Reach new people through digital platforms and storytelling
Engage: Create meaningful content that connects emotionally and spiritually
Invite: Clearly communicate next steps and opportunities
Retain: Strengthen connection through consistent communication
Multiply: Equip people to invite and share
Measures of Success

Increased attendance and engagement across services and events
Growth in digital reach and interaction
Clear and consistent communication across all platforms
Strong brand alignment and execution
Development of leaders within the communications team
High level of excellence in all deliverables
You identify POTENTIAL leaders, looking for Community's 5 core qualities-

"Heart for this house." Does their love for God, this house, and its leaders show? Are they excited about the vision and direction of this church? Do they fit in with our culture and values?
Winsome. Is this person a gatherer? Do people enjoy being around them?
Humble. Do they have a servant's heart? Are they teachable?
Well-spoken. Can they communicate? Can they get across or articulate an idea or point? Do they make eye-contact? (Most communication is nonverbal.)
Emotionally stable. Are they living life generally well in their personal, family & work lives or is there a lot of drama? After a five-minute conversation do you sense they are secure or are they all over the place?
Partner with your coordinators;
inviting their ideas, strategies, problem solving, etc.
Meet one-on-one with coordinators to provide support, care, and equipping them to be their best. How are you doing? What are you working on? How can I help you?
Plan and lead training breakouts. You help to develop your team's skill and leadership ability.
Model, celebrate, and correct behavior to strengthen our culture and uphold Team Orange values. (See Team Orange Values.)
Education

The desired and required education for this role...

You'll thrive with us if you (Desired):

Graduate-level degree in ministry, leadership, organizational leadership, business, education, communications, or a related field.
Additional training, certifications, seminary coursework, or leadership development experience.
Ongoing learner who actively pursues personal, spiritual, and leadership growth.
What we expect you to bring to the table (Required):

Bachelor's degree.
Demonstrated competency, leadership experience, and ability to lead within a growing church environment.
Alignment with the vision, values, and culture of Community Church.

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position and should not be considered a contract of employment. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary.