TryApplyNow is hiring: Search Engine Marketing (SEM) Specialist in Charlotte

# Search Engine Marketing (SEM) SpecialistTaxSlayerBe an Early ApplicantFull TimemidHybridOak Grove, North Carolina, USPosted Today## Job Description* Charlotte, NC\*\*\*Work Location & ScheduleThis is a hybrid position based in our Charlotte, NC office. Team members are expected to work on-site two days per week and remotely three days per week.Who We AreAt TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.Are you a TaxSlayer?### About The RoleThe Search Engine Marketing (SEM) Specialist supports paid search initiatives that drive customer acquisition and marketing performance. This role focuses on assisting with execution, optimization, and analysis of search engine marketing efforts, using data and testing to improve efficiency and effectiveness. The SEM Specialist works cross-functionally with marketing, data analytics, and creative partners to help ensure paid search programs align with broader business objectives and performance goals.What You’ll Be Doing* Support the execution and ongoing optimization of paid search campaigns that contribute to customer acquisition and growth for TaxSlayer’s Consumer and Professional tax software.* Assist in developing and refining SEM strategies to help capture customer demand throughout the year, including increased activity during peak tax season (December – April).* Use campaign performance data, testing, and insights to help improve overall marketing effectiveness and efficiency.* Manage account health through routine campaign optimizations.* Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.* Collaborate with marketing, data analytics, product development, and creative partners to align paid search efforts with broader marketing and business goals.* Contribution to paid search performance goals, including customer acquisition, efficiency, and growth targets.* Consistent execution on assigned duties with attention to quality and accuracy.* Ability to apply data and insights to support optimization and testing efforts.* Effective collaboration with cross-functional teams to support integrated marketing initiatives.* Other duties as assignedMust-Have Skills & Experience* Strong work ethic with a proactive, ownership-driven mindset and 100% effort given towards accomplishing objectives.* Foundational experience with paid search platforms such as Google Ads, Microsoft Ads, Search Ads 360 (academic or hands-on experience is acceptable).* Strong analytical and problem-solving skills with the ability to interpret performance data and identify opportunities for improvement.* Familiarity with digital marketing analytics and reporting tools.* Proficiency in Microsoft Excel (data manipulation, basic formulas).* Highly organized with strong attention to detail and the ability to manage multiple priorities.* Comfortable working in a fast-paced, deadline-driven environment with shifting priorities.* Strong communication and collaboration skills, with a willingness to learn and grow within the role.* Work is performed in a standard office environment with minimal physical demands.* Must be able to work at a computer for extended periods.Education & Certifications* Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.* 6 months – 3 years of experience supporting paid search or digital marketing campaigns.Ready to Join Us?Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process!### CompensationThe minimum starting salary for this position is $50,000, with the potential for higher compensation based on experience, skills, and qualifications.### What We OfferAt TaxSlayer, we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance.Flexible Work OptionsEnjoy remote and hybrid work opportunities, depending on the role and team needs.Generous Time OffFull Time employees receive a robust PTO bank, plus paid holidays to recharge and refresh.Health & Wellness Coverage* Medical, Dental, and Vision insurance through Aetna and SunLife* Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family* Access to a Wellness Program and on-site fitness facilityFinancial Benefits* 401(k) with a 150% match on up to 3% of your contribution* Performance-based bonuses and regular salary reviewsAdditional Perks* Company-paid life insurance, short-term and long-term disability* Optional critical illness and accident insurance* Education assistance to support your professional development* Company-paid parking, company store, and unlimited free coffeePlease note: As a federal contractor, we are responsible to ensure our employees meet any obligations set forth by the U.S. government. We will inform you of any applicable requirements as they arise.Legal Disclaimers TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need. This job description is not intended to be all-inclusive and may be subject to change to meet business needs.
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En Español: Se espera que los miembros del equipo trabajen en el sitio dos días a la semana y de forma remota tres días por semana.Who We AreAt TaxSlayer, somos más que una empresa de desarrollo de software fiscal; estamos capacitando a individuos y pequeñas empresas para planificar y presentar sus declaraciones de impuestos en línea con confianza y facilidad. Como un innovador líder en software de preparación fiscal, Tax Slayer, LLC, ha revolucionado la forma en que la gente presenta sus impuestos desde 1965. Este papel se centra en ayudar con la ejecución, optimización y análisis de los esfuerzos de marketing de motores de búsqueda, utilizando datos y pruebas para mejorar la eficiencia y la eficacia. El Especialista SEM trabaja de forma interfuncional con el marketing, el análisis de datos y los socios creativos para ayudar a garantizar que los programas de búsqueda pagados se alineen con los objetivos y objetivos de rendimiento empresariales más amplios.What Youll Be Doing* Apoya la ejecución y la optimización continua de las campañas de buscadores pagados que contribuyen a la adquisición y crecimiento de clientes para el software fiscal de consumo y profesionales de TaxSlayers.* Ayuda a desarrollar y refinar las estrategias SEM para capturar la actividad de los clientes a lo largo del año, incluido el aumento de la voluntad durante la temporada máxima de impuestos (diciembre abril de anuncios).* Utilice los datos, pruebas e información sobre el rendimiento de la campaña para mejorar la eficacia y la eficiencia del marketing en general.* Gestionar la salud de las cuentas a través de optimizaciones rutinarias de campaña.* Ayudar a asegurar que los contenidos pagados sean alineados con los estándares establecidos para la búsquedas de marca, los requisitos de prueba y las mejores prácticas.* Colaborar con los socios de marketing, análisis de mercadotecnología, desarrollo físico, y esfuerzos para alinear los datos y la ejecución de los resultados de los mismos durante el año, incluyendo el aumento durante el período máximo de la temporada fiscal (Decembro Abril Acerto) * Los anuncios publicitarios* Utilizan datos de campaña, pruebas y conocimientos para mejorar su eficacia en general de marketing y la gestión de los objetivos de la empresa.* Las tareas de trabajo, así como la capacidad de una ampliación de las tareas y la aplicación de los servicios de Google Ads. Es por eso que estamos orgullosos de ofrecer un paquete de beneficios competitivos, integrales y flexibles diseñado para apoyar su bienestar, crecimiento y equilibrio entre la vida laboral y personal.Opciones de trabajo flexiblesDisfruta de oportunidades de trabajo remoto e híbrido, según el papel y las necesidades del equipo.Los empleados generosos de tiempo completo reciben un banco PTO robusto, además de vacaciones pagadas para recargar y refrescarse.Cobreza de salud y bienestar* Seguros médicos, dentales y de visión a través de Aetna y SunLife* Las opciones de cobertura incluyen: Solo para empleados, empleado + cónyuge / socio doméstico, empleados + hijos, o familia* Acceso a un programa de bienestar y beneficios de aptitud física en el lugar * Beneficios financieros 401k) con una coincidencia de hasta un 150% * Como parte de su contribución a tiempo libre* Los contratos de trabajo basados en el rendimiento y el salario regular Oportunidades de vida de los empleadores Adicionales y servicios de seguro de salud de la Empresa de seguros de salud, así como las leemos a nuestros empleados que cumplan con las obligaciones legales de una empresa de estacionamiento y de automóviles. Esta descripción de trabajo no está destinada a ser inclusiva y puede estar sujeta a cambios para satisfacer las necesidades empresariales. #J-18808-Ljbffr.