Mediabistro logo
job logo

Digital Marketing Manager

Thom Browne, Inc. · New York, NY, USA ·

Pay:
$90,000-$90,000/yr
Job type:
Seasonal

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.

The role
The Digital Marketing Manager plays a key role in executing and evolving the brand’s digital presence across owned media channels including social media, email marketing, and website content

Primary Responsibilities

Partner with the Digital Marketing Director to support and execute digital marketing strategy across social media, email marketing, and website content

Manage day-to-day owned media workflows and ensure all digital communications align with brand voice, seasonal priorities, and business objectives

Oversee the creation and management of copy across digital channels and ensure consistency in tone, messaging, and brand accuracy

Develop creative briefs and coordinate timelines, approvals, translations, assets, and deliverables across multiple stakeholders and regions

Build, schedule, and deploy all email marketing communications across various markets and languages

Manage the seasonal digital marketing calendar in partnership with merchandising, buying, and cross-functional teams to align campaigns with product deliveries, launches, and company priorities

Support the evolution of the brand’s social media presence through strategic input, content planning, and performance learnings

Collaborate with internal creative teams, copywriters, and external partners or agencies to execute digital campaigns and content initiatives

Ensure all digital touchpoints—including email and social—deliver a cohesive and elevated customer experience reflective of the brand

Manage reporting and insights for digital marketing initiatives and consolidate data from global teams into clear and actionable monthly performance reports

Act as a key cross-functional partner across merchandising, buying, creative, and global marketing teams to ensure alignment and timely execution of initiatives

Manage and mentor one direct report while fostering a collaborative and solutions-oriented team environment

The ideal candidate

Minimum of 5 years of experience in digital marketing, brand marketing, or communications, preferably within luxury fashion, beauty, lifestyle, or a creative agency environment

Demonstrated experience with social media management, email marketing, digital campaign execution, and content workflows

Strong copywriting and copy-editing sensibility with a clear understanding of brand voice and tone

Appreciation and awareness of the luxury fashion landscape, creative culture, art, and competitive market trends

Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment

Strong cross-functional communication skills with the ability to build trusted relationships across teams and levels of seniority

Diplomatic, level-headed, and collaborative approach to problem-solving and stakeholder management

Strong attention to detail, analytical mindset, and ability to derive insights from digital performance reporting

Experience working within global organizations and coordinating across regions and languages strongly preferred

Experience managing direct reports or mentoring junior team members preferred

Proficiency in email marketing platforms, social media management tools, and digital reporting platforms preferred

What we offer you

Competitive compensation. Salary Range is $90,000 - $105,000 + target bonus. Please note that compensation will be offered based on relevant skills and experience

Thom Browne Classic Uniform

401(k) company match

Diverse and inclusive working environment

#J-18808-Ljbffr