Director of Integrated Search

About HoneydewNo one should suffer from a treatable skin disease because they couldn't access care. That's what Honeydew is fixing — a platform connecting hundreds of millions of people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support. We've helped 40,000+ patients get life-changing results, we're growing 5x YoY, and we're just getting started.OpportunitySearch is no longer a single channel. A patient researching “best treatment for cystic acne” might ask ChatGPT, click a Google result, or get served a paid ad — sometimes all three in the same session. We want Honeydew winning all of it.We're looking for a Director of Integrated Search to unite our entire search acquisition surface: organic SEO, AI search visibility (AEO/GEO), and paid search.You'll report directly to Honeydew's Head of Growth Connor Kreutz, and you'll work with our rockstar paid search lead, who's driving paid search forward today.This is a high‑ownership, high‑autonomy role. You'll join paid and organic search programs performing strongly, and you'll bring them to the next level. The right person thinks about search psychologically, not just mechanically: understanding what someone is really asking when they type a query, and building the architecture to meet them there across every surface.You're the right person if you:Think in systems – you see how organic authority, paid signals, and AI citations reinforce each other, and you can scale that system to support acquisition goalsHave genuine intuition about search intent – the psychology behind a query, not just its volume. You think about the holistic patient journey for folks who find Honeydew through these channels.Can work with a talented paid search lead and build a high‑performance team over the long‑runMove fast and own outcomes – you don't need a big team or a perfect brief to create leverageTranslate search performance into business impact – signups and revenueWhat You'll DoOrganic Search (SEO)Own and execute Honeydew's organic search strategy end‑to‑end — from technical infrastructure to content architecture to link authorityBuild topical authority frameworks in dermatology, skincare, and telehealth that compound over timeDrive large‑scale content production: briefing, AI‑assisted drafting, editing, publishing, and ongoing optimizationConduct competitive analysis and keyword research with a focus on high‑intent, acquisition‑driving queriesPartner with engineering on site speed, Core Web Vitals, structured data, and crawlabilityOwn technical SEO hygiene: schema markup, JSON‑LD, canonicalization, indexation, and internal linking architectureAI Search Visibility (AEO/GEO)Lead Honeydew's strategy for showing up in AI‑generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platformsStructure content to be LLM‑friendly: passage‑level optimization, conversational formatting, semantically rich answer blocksBuild and own AI citation tracking and reporting – establish baselines, set targets, iterateTest content formats, structures, and distribution approaches that improve citation rates across AI surfacesDrive earned media and backlink strategy that builds the domain authority and off‑site presence LLMs rewardStay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcarePaid Search (SEM)Partner with our Growth Lead who owns paid search today – support setting priorities and be a sounding board for strategyContribute to strategy setting across ~$500K+/month in paid search spend on Google and eventually BingOwn the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channelsBe fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisionsStrategy & ReportingBuild and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisitionDevelop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadershipIdentify cross‑channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify bothRun structured experiments across channels and make fast, data‑driven decisions from themQualificationsRequired5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growthDeep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementationGenuine AEO/GEO fluency – you've built strategies for AI search visibility, tracked citation performance, and iterated on resultsWorking knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysisProven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people betterStrong content strategy instincts – you understand what makes content rankable, citable, and convertibleCRO fluency: you know how to connect search traffic to conversion and have run tests to prove itProficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker StudioStrong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from itHigh agency and self‑direction – you don't need a perfect brief to move, and you don't rattle under ambiguityNice to HaveExperience in healthcare, telehealth, wellness, or other YMYL/E‑E‑A‑T regulated verticalsBackground in digital PR or earned media, with experience building backlink programs through content and outreachHands‑on paid search management experience (beyond strategic oversight)Familiarity with Webflow CMS or similar modern web platformsExperience with LLM citation tracking tools (Otterly, Profound, or equivalent)Working knowledge of HTML/CSS and ability to implement basic technical fixes independentlyCompensation & Benefits$172,000–$185,000 depending on experience, plus:Meaningful equity in HoneydewFlexible PTOHealth, vision, and dental insurance401k with company matchOne Medical, Kindbody, Talkspace, and HealthAdvocate membershipsCompany MacBook + monthly internet stipendLocation: NYC based role. Our team works from our West Village office min. 3 days a week.More about HoneydewHoneydew was started by David Futoran (Wharton) and the dermatologist who cleared his skin, Joel Spitz, MD (Princeton, Columbia), after David spent years struggling to access care.If this doesn't seem right for you, but you know a good candidate, please forward this along!#J-18808-Ljbffr