Director of Integrated Search

Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority

Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time

Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization

Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries

Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability

Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture

Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms

Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks

Build and own AI citation tracking and reporting – establish baselines, set targets, iterate

Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces

Drive earned media and backlink strategy that builds the domain authority and off-site presence LLMs reward

Stay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcare

Partner with our Growth Lead who owns paid search today – support setting priorities and be a sounding board for strategy

Contribute to strategy setting across ~$500K+/month in paid search spend on Google and eventually Bing

Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels

Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions

Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition

Develop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadership

Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both

Run structured experiments across channels and make fast, data-driven decisions from them

Requirements

5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth

Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation

Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results

Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis

Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better

Strong content strategy instincts – you understand what makes content rankable, citable, and convertible

CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it

Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio

Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it

High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity

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