Advertising Specialist Job at Aston Carter in New Bremen

Programmatic Advertising Specialist (Contract) – Hybrid
Location:

Germany

Contract duration:

12 months (possibility of extension)

We are looking for a

Programmatic Advertising Specialist

to support agency and trading teams in scaling DSP-based campaigns across multiple clients.

In this client-facing role, you will partner with programmatic traders, agencies, and internal stakeholders to drive campaign performance, improve activation quality, and increase overall campaign volume. The focus is on

hands‑on campaign execution, optimisation, and continuous improvement .

Key Responsibilities
Campaign Activation & Management

Manage the

end-to-end campaign lifecycle : setup, QA, optimisation, troubleshooting, and reconciliation

Identify and implement

optimisation strategies

to improve campaign performance and scale activity

Ensure

consistent adherence to best practices

across all activations

Execute testing plans and apply learnings to improve outcomes

Performance & Insights

Partner with agency trading teams to deliver

data-driven insights and recommendations

Align campaign strategies with

client objectives and performance goals

Process Improvement & Innovation

Contribute to the development and optimisation of

activation processes and best practices

Identify and support

automation initiatives

to increase efficiency

Act as a

subject matter expert on DSP capabilities , supporting adoption within agency teams

Required Experience & Skills

Proven experience in

programmatic advertising , ideally within an agency or trading desk environment

Strong hands‑on experience with

DSP platforms

and programmatic campaign management

Solid understanding of core programmatic concepts, including:

Real-Time Bidding (RTB), bid strategies, and auction dynamics (first vs second price)

Campaign optimisation techniques and machine learning‑based optimisation

Ad verification, tracking, attribution, and viewability

Experience with major DSP platforms (experience with a retail/media DSP is a plus)

Strong

analytical mindset

with a data‑driven, client‑first approach

Ability to

train and support stakeholders , sharing best practices and expertise

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