Studio Director

ALLOY PERSONAL TRAINING

Studio Director

Full-Time | Snoqualmie, WA

About the Opportunity

Alloy Personal Training Snoqualmie is seeking a founding Studio Director to lead the studio launch and drive membership growth from day one.

The Studio Director will be responsible for building a member base, leading all sales and consultations, developing the coaching team, and owning the studio's business performance from pre-sale through opening and beyond.

This is not a passive management role. It is a ground-floor leadership opportunity for an experienced fitness professional who wants to own a business outcome, operate with an entrepreneurial mindset, and build something exceptional in the Snoqualmie market.

Key Responsibilities

Business Development & Sales
Drive pre-sale membership enrollment and lead conversion from day one
Lead all Starting Point consultations with prospective members including movement screen, goals discussion, InBody assessment, and follow-up process
Own member acquisition through local partnerships, community events, and digital marketing
Track and analyze KPIs including lead volume, booking rate, show rate, close rate, and attrition via Mindbody
Conduct monthly outreach to members with 8 or fewer visits in the last 30 days
Achieve membership, revenue, and utilization targets
Leadership & Team Management

Recruit, hire, and train part-time coaching staff
Build a positive, high-accountability team culture
Lead weekly staff meetings covering workouts, scheduling, and performance metrics
Conduct quarterly performance reviews for Head Coach and part-time coaches
Lead by example in work ethic, urgency, and ownership
Operational Excellence

Oversee daily studio operations in alignment with Alloy brand standards
Implement and enforce health, safety, and operational procedures
Be present during peak training times to provide leadership and support
Manage expenses and operate within budget
Ensure consistent communication regarding performance metrics
Training & Studio Support

Lead training sessions per week as needed
Maintain a strong working knowledge of Alloy programming and coaching standards
Be capable of stepping in to support or cover sessions when necessary
Key Performance Expectations

This is a KPI-driven role. You will be measured on:

Pre-sale enrollment and membership growth
Lead-to-close conversion rate
Show rate for Starting Point consultations
Member retention and visit frequency
Revenue performance against targets
You should be comfortable tracking numbers daily and adjusting strategy accordingly.

Key Skills & Abilities

Sales Leadership: Proven ability to drive membership growth and close consultations

Community Builder: Comfortable representing the brand and building local relationships

Business Acumen: Strong understanding of KPIs and financial accountability

Operational Discipline: Organized, systems-oriented, and detail-driven

Self-Starter: Thrives in a launch environment with limited infrastructure

Qualifications

2+ years of fitness studio management or equivalent leadership experience
Demonstrated track record of hitting membership sales targets
Experience building client relationships and community in a local market
Comfortable operating in a startup or launch environment
Proficiency with Mindbody or similar club management software preferred
Boutique fitness or franchise experience preferred
CPR/AED/First Aid certification required (or willingness to obtain)
Willingness to work evenings, weekends, and extended hours as needed
Desired Traits

Entrepreneurial, competitive, and performance-driven
Strong communicator with authentic leadership presence
High energy and hands-on mindset
Comfortable taking full ownership of results
Growth-oriented with interest in long-term opportunity
Genuine passion for personal training and client transformation

Compensation & Benefits

Salary:

$75,000 annually

Bonus:

Monthly performance bonus based on average membership - up to $4,000/month ($48,000/year) at 120+ members

Growth:

Ground-floor opportunity with potential for expanded leadership as additional locations open

What Success Looks Like

The Studio Director builds a strong member base from pre-sale through launch, establishes meaningful community partnerships, and drives consistent revenue and retention growth - all while delivering the personalized, results-driven training experience that defines the Alloy brand.

About Alloy Personal Training

Alloy Personal Training is a boutique fitness franchise built around small-group personal training for adults 40 and up. With a science-backed, results-driven approach and a strong emphasis on longevity and functional fitness, Alloy is one of the fastest-growing personal training concepts in the country. Snoqualmie is one of its exciting new markets.

About TRIB3 Health & Wellness Staffing

TRIB3 Health & Wellness Staffing connects top fitness and wellness talent with leading studios across the U.S. Our mission is to build high-performing teams that drive revenue, culture, and long-term success.