Brand Experience Director (US)

Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: Friday 12thJune 2026

We are currently seeking a Brand Experience Director to join us in our Indianapolis facility. In this role, you will serve as a key partner to the Head of Brand Experience, supporting the strategic planning and execution of Cadillac Formula 1® Team's brand experience initiatives across trackside hospitality, off-track events and internal experiences. You will help deliver best-in-class experiences that strengthen partner relationships, support commercial growth, elevate brand perception and foster employee engagement. Working cross-functionally across Commercial, Partnerships, Marketing, Communications and Operations, you will assist in the development and execution of year-round programs that bring the Cadillac Formula 1® Team brand to life while ensuring operational excellence and exceptional guest experiences.

Off-Track Experiences & Events

Support the development and execution of a year-round off-track event strategy that contributes to commercial growth, relationship building and brand awareness

Manage the planning and execution of partner dinners, prospect events, executive engagements, fan-facing experiences and hospitality activations

Assist in coordinating strategic hosting opportunities around major sporting, cultural and entertainment events

Identify opportunities to enhance guest experiences and extend the Cadillac Formula 1® Team brand beyond race weekends

Internal Events & Team Culture

Support the execution of internal events designed to strengthen team culture, employee engagement and organizational alignment

Coordinate company meetings, leadership summits, employee celebrations and team-building initiatives

Partner with Human Resources and Leadership teams to deliver experiences that reinforce company values and support team development

Operational Excellence & Department Support

Support annual budget planning, forecasting and reporting processes across the Brand Experience function

Manage relationships with venues, vendors, hospitality partners and external stakeholders

Assist in developing operational processes, planning tools and best practices that support department growth and efficiency

Partner with the Head of Brand Experience on cross-functional planning efforts to ensure alignment across key business functions

Support the measurement and reporting of event performance, guest satisfaction and partner engagement metrics

Act as a trusted day-to-day partner to the Head of Brand Experience, helping drive execution across all areas of the department

Trackside Hospitality & Partner Experiences

Support the planning and execution of trackside hospitality programs, including Team Hospitality, Paddock Club, garage experiences, executive hosting and partner activations

Partner with the Head of Brand Experience to develop hospitality standards, guest journey frameworks and service models that deliver world-class experiences across every race market

Collaborate closely with Commercial, Partnerships and Marketing teams to support revenue generation, partner retention and business development objectives

Assist in overseeing accreditation, guest management, gifting, transportation, accommodations and VIP hosting operations across race weekends

Support the delivery of hospitality programs that align with brand standards and create meaningful value for partners and stakeholders

Driven by high performance
What do you need to bring to the team?

5–8+ years of experience in hospitality, events, experiential marketing, sports marketing or partnership activation

Experience supporting premium hospitality programs, VIP experiences and large-scale events

Strong project management and organizational skills with the ability to manage multiple priorities simultaneously

Excellent communication and stakeholder management abilities

Experience managing vendors, budgets and event logistics

Ability to work effectively across multiple departments and levels of the organization

Strong attention to detail and a proactive, solutions-oriented mindset

Passion for creating memorable experiences and delivering exceptional service

Flexibility to travel and support events outside standard business hours when required

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.

A team like no other.

Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.

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