Director, Global Product Marketing - Omnipod 5 - (HYBRID - ACTON, MA OR SAN DIEG

Director Of Product Marketing

The Director of Product Marketing at Insulet Corporation will be responsible for driving the global adoption and lifecycle management of the Omnipod 5 system. This strategic leader will define and implement the marketing vision while overseeing cross-functional go-to-market execution to ensure commercial success across various markets. Key responsibilities include developing the Omnipod 5 marketing plan, engaging with Key Opinion Leaders (KOLs) to enhance product positioning, and leading international launch efforts by aligning stakeholders on timelines and success metrics. The role involves managing a high-performing team of product marketers, addressing operational dependencies, and driving alignment on messaging across global markets.
Responsibilities:
Support the development of the Omnipod 5 Marketing plan in support of the 3-year operating plan.
Develop and maintain the Target Product Profile (TPP) to articulate product vision, value proposition and alignment on claims, differentiation, and pricing strategy.
Engage with Key Opinion Leaders (KOLs) to inform product positioning and drive adoption.
Lead commercial functions through international launch execution, aligning stakeholders on timelines, deliverables, and success metrics.
Understand and address operational dependencies that impact launch success.
Lead team who manages the software releases, REM process and any current customer global communications.
Lead International PMM Team on strategic planning and execution of launch in new and existing countries.
Drive alignment on messaging and positioning across global markets.
Own and drive the global GTM strategy, ensuring cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care, and Sales Ops.
Lead competitive intelligence positioning and market response and activation plans along with our regional Marketing teams.
Identify clinical evidence gaps and support the IEP process in establishing the right data roadmap to support robust marketing claims, indications and market access.
Own the GTM plan for new clinical data and publications, ensuring timely dissemination and integration into regional marketing and sales enablement.
Partner with Sales Training to embed product positioning, messaging, and competitive differentiation into training programs.
Lead the HCP learning pathway to build knowledge, trust and belief in the product.
Global end of life and portfolio planning.
Lead and develop high-performing team of Product Marketers and cross-functional contributors.
Experience:
10+ years of experience in Product Marketing, HCP marketing, or commercial strategy within healthcare, life sciences, medtech, diagnostics, or biopharma.
Proven success leading Product Marketing that drives adoption and revenue growth.
Experience partnering with Regional Marketing, Medical Affairs, Market Access, Product development teams in a regulated environment.
Bachelor's degree required; MBA or advanced degree preferred.
Preferred:
Experience in high?growth or category?creating environments.
Background in launching new products, technologies, or therapeutic categories.
Experience in global launch excellence