Sr. Product Marketing Manager Consumer - (HYBRID - ACTON, MA OR SAN DIEGO, CA)

divh2Sr. Product Marketing Manager

Consumer Marketing/h2pThe Sr. Product Marketing Manager

Consumer Marketing is tasked with establishing the global strategic direction for consumer marketing of next-generation Omnipod Automated Insulin Delivery (AID) systems. This role involves deeply understanding the experiences of individuals with type 1 and type 2 diabetes and their caregivers to develop compelling value propositions and marketing strategies. Reporting to the Senior Director of Product Marketing, the manager collaborates cross-functionally with various teams, including Product Management and Market Research, to ensure effective product positioning and consistent messaging. Key responsibilities include leading consumer strategy and insights, developing marketing foundations, supporting go-to-market execution, and making decisions regarding product messaging and positioning./ppThe Sr. Product Marketing Manager

Consumer Marketing is responsible for developing the global strategic direction for consumer marketing related to next-generation Omnipod Automated Insulin Delivery (AID) systems. This role drives deep understanding of the lived experience of people with type 1 and type 2 diabetesas well as their caregiversto shape compelling value propositions, messaging, and global marketing strategies. Reporting to the Senior Director, Product Marketing, this individual works cross-functionally to ensure market-driven product positioning, globally consistent communication, and commercial readiness for upcoming AID innovations./ph2Key Responsibilities/h2pConsumer Strategy

Insights/pulliLead the global strategic direction for consumer marketing for next-generation Omnipod AID systems./liliUncover insights, pain points, and unmet needs for people living with type 1 and type 2 diabetes and for caregivers (parents, spouses, family members, and loved ones)./liliTranslate insights into compelling benefits, reasons to believe, and clear value propositions./li/ulpPositioning, Messaging

Marketing Foundations/pulliDevelop global baselines for product positioning, messaging, claims, and consumer-facing marketing materials./liliEnsure clarity, consistency, and differentiation across touchpoints and geographies./li/ulpCross-Functional Leadership/pulliCollaborate closely with Product Management, Market Research/Insights, Regional Downstream Consumer Marketing, Medical Affairs, Regulatory, Legal, and other stakeholders./liliDrive alignment on messaging, feature prioritization, and commercial strategy across global and regional teams./li/ulpGo-to-Market

Execution/pulliSupport regional marketing teams on the localization of consumer-focused materials, campaigns, and toolkits, based on the global baselines./liliSupport global GTM planning for next-gen AID launches./li/ulh2Decision Rights/h2ulliOwn decisions related to product messaging, positioning and targeting for consumers./liliLead creative direction for toolkit and asset development./li/ulh2Required Skills and Competencies/h2p Demonstrated leadership and ability to influence cross-functional partners./pulliAbility to lead a creative agency in the creation of a single-minded, innovative marketing messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target./liliExcellent verbal and written communication skills including presentations to executive audiences./liliHas strong emotional intelligence and ability to engage and lead others to advance new ways of thinking./li/ulh2Education and Experience/h2ulliAt least 8 years experience consumer product marketing strategy and execution, ideally within medical device, pharmaceutical and/or diabetes industry.

Bachelors degree required, MBA preferred./li/ulpAdditional Information/pulliTravel is estimated at 20% but will flex depending on business needs./li/ul/div