WLL Marketing Coordinator

Wll Marketing Coordinator

The Women's Lacrosse League (WLL) is seeking a Marketing Coordinator to help lead the planning and execution of marketing efforts across the league. This role will play a critical part in bringing WLL campaigns to life across social, digital, media, events, and grassroots initiatives

helping grow the league, deepen fan engagement, and elevate the visibility of women's lacrosse. The ideal candidate is highly organized, creative, proactive, and deeply passionate about lacrosse

particularly the women's game. This person will live and breathe WLL marketing, serving as a key connector across internal teams while helping lead campaigns from concept through execution.
Qualifications:
3-5 years experience in a marketing or account management role (not including internships), preferably related to sports
Passionate sports fan with a deep understanding and love for the game
Proven track record of successfully leading all aspects of projects, from ideation to execution
Creative, flexible and innovative team player with strong organizational and problem-solving skills
Understanding of how to leverage multiple marketing channels to reach consumers (Digital, TV, OOH, etc.) and how they work together in marketing mix
Excellent written and verbal communication skills
Requirements:
Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events
Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams, to bring campaign strategy to life in a cohesive, integrated manner
Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives
Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints
Monitor campaign performance and optimize in real-time based on data and insights - translating performance into actionable learnings for improve future campaigns
Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune-in metrics
Help amplify league storylines, athletes, and cultural moments throughout the season
Compensation:
$57,784 to $77,000 per year
Based on the candidate's experience, seniority, and location
The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.