Senior Brand Manager

divh2Senior Brand Manager/h2pGlendale, CA, United States/ph3About the Job/h3pWhat Youll Do/pulliBe the expert - know your categories, products, competitors, distribution and retail sets/liliEffectively persuade key stakeholders, including executives, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key!/liliLead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce groups/liliConduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities/liliClosely monitor and analyze sales volumes, market share trends and competitive activity/liliMonitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps/liliManage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more/liliAssist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc./liliAll other duties as may be assigned/li/ulpBring It!/pulli2-4 years prior marketing experience (consumer packaged goods industry is a plus)/liliBS/BA degree, MBA preferred/liliExperience leading cross-functional teams/liliStrong communication / writing skills (including some copy-writing)/liliHighly organized and detail oriented/liliProven history of being both creative and analytical in prior roles/li/ul/div