Senior Brand Manager

Senior Brand Manager

Glendale, CA, United States
About the Job

What You'll Do
Be the expert - know your categories, products, competitors, distribution and retail sets
Effectively persuade key stakeholders, including executives, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key!
Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce groups
Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
Closely monitor and analyze sales volumes, market share trends and competitive activity
Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
All other duties as may be assigned
Bring It!
2-4 years prior marketing experience (consumer packaged goods industry is a plus)
BS/BA degree, MBA preferred
Experience leading cross-functional teams
Strong communication / writing skills (including some copy-writing)
Highly organized and detail oriented
Proven history of being both creative and analytical in prior roles