Senior Marketing & Partnerships Manager

Senior Marketing & Partnerships Manager

Boston, Massachusetts, United States
Resonant Energy's mission is to build wealth in environmental justice communities through the development of solar and storage projects for nonprofits, affordable housing, and homeowners. We use innovative financing and operational excellence to bring the benefits of clean energy within reach for everyone. We are B-Corp certified and 100% employee-owned, and we take our commitments to our staff and partners very seriously. After almost 10 years of hard work, we are proud to be the #1 solar provider for nonprofits in the Northeast. Join us!
Location: Hybrid: 3:2 schedule, 3 days in-office, 2 days remote (after initial 3-month in-office only training period)
Schedule: Monday-Friday, 9-5 PM, w/1-hour for lunch; occasional evenings and weekends
Target Start Date: June 15, 2026
Manager: Chief Growth & Impact Officer - Madeleine Barr
Job Summary

Ready to shape how a mission-driven solar company reaches new markets and builds lasting community partnerships? As Senior Marketing & Partnerships Manager at Resonant Energy, you'll own the strategy, systems, and team that drive brand recognition and qualified leads across Massachusetts and beyond.
What You'll Do:
Develop and execute marketing strategy across earned media, digital channels, community outreach, and referral programs, while building the infrastructure that makes that activity trackable and repeatable.
Lead market-entry research for new geographies, define KPIs, and build the playbooks that help your team convert outreach into pipeline.
Develop and manage partnerships with mission-aligned organizations, negotiate partnership agreements, and represent Resonant at events and conferences.
Directly manage a team of three, setting expectations, coaching for growth, and creating coordination systems that connect the Partnerships and MarCom team to the broader business development effort.
What Makes This Role Exciting:
This is a builder role at a company with real momentum and a great team. Resonant is expanding into new markets and needs the infrastructurecampaigns, partnerships, playbooks, metricsto get there. You'll have meaningful ownership over how the company grows its brand and generates leads, with a direct line between the systems you build and the communities that benefit from expanded solar access. If you want to do strategic marketing work that is also genuinely mission-driven, this is it.
You'll Thrive If You:
Can hold both the strategic picture and the operational details, comfortable setting direction one moment and building a tracking system the next.
Are energized by new market problems, where the playbook doesn't exist yet and you have to create it.
Build trust easily with mission-driven organizations and can translate Resonant's value proposition into language that resonates with nonprofits, community institutions, and developers.
Take ownership of team performance, not just your own, and find genuine satisfaction in developing the people you manage.
Care about brand consistency and bring strong instincts for voice, message, and what makes content land.
Your Responsibilities:
Marketing Strategy & Execution (45%)
Develop and implement marketing strategy to drive lead generation across earned media, digital channels, community outreach, referrals, and returning clients.
Build infrastructure for regular, targeted outreach and marketingincluding cadence frameworks, content standards, and performance trackingthat enables the team to reach new clients and build brand in new and existing markets.
Lead market-entry research and competitive analysis for new markets.
Define marketing KPIs and build systems to track, analyze, and act on those metrics in support of team-level goals.
Develop playbooks for follow-up and engagement across marketing touchpoints, including webinars, events, press releases, and ribbon cuttings.
Brand Development & Communications (10%)
Create and manage written content distributed across the company's platforms, ensuring consistency of voice, message, and brand positioning.
Evolve Resonant's messaging for new market expansion and maintain alignment across outreach channels.
Partnership Development (25%)
Identify, develop, and manage partnerships with mission-aligned organizations in new and existing target markets to establish referral channels, co-marketing programs, and brand recognition.
Build and negotiate partnership agreements that drive qualified lead generation.
Represent Resonant at targeted events, conferences, and lead generation opportunities.
Support the partnerships team in managing and growing the impact of existing programs and partnerships.
People Management (20%)
Manage the Partnerships and MarCom team, including KPI-setting, developmental feedback, and performance management.
Build team capacity to hit marketing and partnership goals through coaching, structured training, and clear expectations.
Create coordination infrastructure that enables smooth collaboration across partnerships and business development teams.
Your Qualifications:
Alignment with our Principles
Community: We support communities in leading their own clean energy transition and advocate for equitable solar policy.
Equity: We build wealth in under-invested communities affected by the climate crisis and commit to anti-racist practices.
Excellence: We do the right things, in the right way and prioritize social and environmental impact alongside economic goals in everything we do.
Innovation: We implement creative solutions to expand solar access because the industry isn't moving fast enough.
Integrity: We're trusted partners who communicate transparently and view profit as a means to expand our impact.
Culture: We balance mission urgency with work-life balance, support, fun and investing in our team's growth.
Education, Experience & Credentials
Bachelor's degree or equivalent professional experience
8+ years of experience in marketing and either communications or channel partnership development
3+ years of direct supervisory experience
Preferred: Sales or business development experience
B2B marketing experience
Digital marketing experience
Experience in solar or clean energy
Experience in the nonprofit or affordable housing sector
Ability to demonstrate our standards of excellence
Core Role Competencies
Communications Development
Demand Generation and Lead Management
Relationship Building
People Leadership
Strategic Leadership and Execution
Brand Development
Planning and Results Orientation
Computing, Software and Language Skills
Working Environment & Conditions:
Work Environment
This role primarily works in a standard, temperature controlled office environment on the second floor of a building with an elevator
Constant sitting or standing; standing desks are provided
Constant computer use
No exposure to hazards
No exposure to adverse conditions
Travel
Occasional travel to events, client meetings, and site visits in MA, CT, RI; the company reimburses mileage at federally set rates
Compensation & Benefits Package:
Compensation
Total On Target Compensation: $90,000 - $125,000
Base Salary: $90,000 - $110,000
Performance Bonus: Up to $15,000 annually
Comprehensive Health & Wellness
Healthcare: 100% premium coverage for you and your children, 33% coverage for your spouse
Dental: 100% premium coverage for you
Vision: Affordable premium w/exam, glasses, and contacts allowances
Mental Health Support: $100 monthly reimbursement for mental health services
Health and Dependent Care FSA: Save money on pre-tax deductions for necessary expenses