Digital Strategy & Innovation Lead

Job Title

Proven ability to define and execute digital strategies that anticipate industry shifts and align with enterprise growth goals.
Expertise in product and program management, driving initiatives from ideation through launch with measurable business impact.
Strong cross-functional leadership skills, influencing executives and collaborating across technology, commercial marketing, retail, operations, design, corporate communications, and finance.
Hands-on experience with AI tools and platforms (e.g., generative AI, conversational AI, recommendation engines) to enhance customer and employee experiences.
Experience with automation and low-code
o-code tools (e.g., Make, Co-Pilot Studio, etc.) and vibe coding
atural language programming for rapid solution development (Lovable, Cursor, etc). Not Required but nice to have
Demonstrated strength in competitive research, industry trend analysis, and innovation strategy to guide long-term investment and business transformation.
Exceptional presentation, storytelling, and thought leadership skills to communicate complex strategies to executives, boards, and external audiences.
Skilled in driving change management and cultural adoption of digital-first tools and practices across the enterprise.
Accelerate innovation by identifying, evaluating, and piloting emerging technologies (AI, automation, data analytics, personalization, and beyond), while monitoring consumer trends and competitive products to shape strategic roadmaps.
Own the end-to-end lifecycle of innovation projects, including business case development, funding approvals, product requirements, KPI definition, and reporting progress and outcomes to senior leadership.
Establish and enforce governance, best practices, and scalable frameworks for digital product innovation, experimentation, and performance measurement.
Cultivate external partnerships with technology vendors, startups, and industry leaders to accelerate Ralph Lauren's digital capabilities and expand the innovation ecosystem.