Digital Strategy & Innovation Lead

Digital Strategy & Innovation Lead
Ralph Lauren is seeking an experienced, customer‑centric leader to join our Digital Strategy and Innovation team as the Digital Strategy & Innovation Lead. The role is accountable for shaping and executing the organization’s digital vision by developing strategies that anticipate industry shifts, evolving customer expectations, and technological advancements. Working cross‑functionally with senior leaders in technology, commerce, marketing, retail, operations, finance and corporate communications, the Lead embeds digital priorities into enterprise‑wide strategies and drives forward‑looking strategy development rooted in industry outlook, competitive intelligence, consumer insights and emerging technology trends.

Responsibilities

Define and execute digital strategies that anticipate industry shifts and align with enterprise growth goals.

Lead product and program management, driving initiatives from ideation through launch with measurable business impact.

Influence executives and collaborate across technology, commerce, marketing, retail, operations, design, corporate communications and finance.

Apply AI tools and platforms such as generative AI, conversational AI and recommendation engines to enhance customer and employee experiences.

Utilize automation and low‑code
o‑code tools and rapid solution development platforms to accelerate delivery.

Conduct competitive research, industry trend analysis and innovation strategy to guide long‑term investment and business transformation.

Present, story‑tell and lead thought leadership to communicate complex strategies to executives, boards and external audiences.

Drive change management and cultural adoption of digital‑first tools and practices across the enterprise.

Identify, evaluate and pilot emerging technologies, monitoring consumer trends and competitive products to shape strategic roadmaps.

Own the end‑to‑end lifecycle of innovation projects, including business case development, funding approvals, product requirements, KPI definition and reporting progress and outcomes to senior leadership.

Establish and enforce governance, best practices and scalable frameworks for digital product innovation, experimentation and performance measurement.

Collaborate with technology vendors, startups and industry leaders to accelerate Ralph Lauren’s digital capabilities and expand the innovation ecosystem.

Qualifications

10+ years of experience in digital strategy, product management or innovation within retail, consumer or technology‑driven industries.

Hands‑on familiarity with AI, data platforms and the end‑to‑end digital product development lifecycle.

Ability to balance strategic vision with operational execution in a fast‑paced, evolving global environment.

Experience with ecommerce, mobile app and omnichannel initiatives at global scale.

Performance history as a direct people manager with supervisory accountability.

High intellectual curiosity and comfort with bringing definition and structure to ambiguity.

Proven track record of delivering digital transformation or innovation initiatives from concept through execution and measurable impact.

Strong analytical and strategic thinking skills, with the ability to build business cases, define KPIs and measure ROI.

Excellent communication and stakeholder management skills, with confidence engaging senior leadership and cross‑functional partners.

Benefits
Salary range: $90,000 - $192,500 annually.

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