Senior Audience Marketing Manager

To support a leading Enterprise SaaS company, the freelance Senior Audience Marketing Manager will develop audience acquisition strategies, execute multi-channel marketing campaigns, and optimize performance while working remotely.
Key responsibilities

Develop and implement audience acquisition strategies for core event programs, including segmentation and campaign timelines
Collaborate with cross-functional teams to execute event audience acquisition campaigns and optimize them based on performance data
Manage project timelines and deliverables while coordinating creative assets and developing messaging for various marketing channels

Required qualifications

7+ years of experience in event audience acquisition or demand generation, preferably in tech enterprise events
Strong analytical skills with a data-driven approach to campaign optimization
Experience in managing multi-channel integrated marketing campaign calendars
Proficiency in project management, including experience with virtual teams
Familiarity with email marketing and social media platforms such as Twitter, LinkedIn, and Facebook