Senior Manager of Audience & Program Marketing

We’re looking for a strategic, growth-oriented, and highly collaborative Senior Manager, Audience Marketing, to lead global customer marketing programs, events and targeted GTM initiatives which creates sourced pipeline for acquisition and expansion plays and promotes customer advocacy
This role ensures that Darktrace’s most critical priorities land with consistent, high-impact execution across regions
You will design, own, and execute customer programs and experiences across the journey
Effective strategy and execution will rely on the partnership across marketing functions and customer success teams to ensure we engage and activate the right audiences with ways to discover, action, and deploy our solutions and get the most value from Darktrace
This is a high-visibility, high-impact role for a marketer who thrives in a fast-paced generation team and loves to create innovative and scalable programs and experiences across the globe to drive hypergrowth across market segments
Strategy and Execution for Targeted Program Marketing:
Develop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, and exceptional customer experiences with Darktrace
Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements
Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence
Build a promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities
Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace
Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes
Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position
Own and scale Darktrace’s global customer event portfolio (including Tech Meetups and Defender Days) to strengthen technical engagement, deepen value realization, and create clear pathways to customer advocacy and expansion opportunities
Pipeline & Demand Generation:
Own pipeline creation and acceleration for the defined audience/segments
Build a repeatable, data-driven targeted program engine
Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings that will help scale programs
Leverage or create marketing materials that can land across all critical channels, and connect the experience based on how the contact responds
Drive presence and influence with Darktrace communities, associations, and thought-leadership platforms
Competitive & Market Intelligence:
Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership
Operational Excellence:
Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly
Build repeatable processes leveraging Darktrace systems for campaign execution and optimization
Manage marketing budget with 100% accuracy and transparency, delivering ROI and pipeline
Benefits

Active social and charity initiatives including our matched charitable giving scheme and employee recognition scheme
23 days paid holiday plus UK bank holidays, increasing to 25 days after two years’ service
Additional birthday day off
Salary Sacrifice pension scheme with 4% employer contribution and minimum 5% employee contribution
Optional BUPA private medical insurance for you and your immediate family
Life assurance with a benefit of 4x your annual basic salary
Employee Assistance Programme offering both on-line and telephone support and resources to you and your family
Cycle to work scheme
Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguityBachelor’s degree in marketing, business management and/or communicationsExcellent project management, communication, and stakeholder alignment abilities, with a data-driven mindsetProven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templatesHandson experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)Willingness to travel up to 30%Proven track record driving pipeline and influencing sales outcomesStrong cross-functional collaboration skills, especially partnering with stakeholders across product marketing, customer success, sales and marketing and interfacing with customers and partnersExperience designing targeted programs and plays (industry, segment, region, or cohort-based) that influence pipeline and support GTM prioritiesExperience with ABM, field marketing, events management, and integrated demand genStrong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive actionExperience marketing cybersecurity, cloud, AI or platform solutions is a plus5+ of B2B marketing experience, with at least 3 years in technology companies

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