Product Marketing Lead, Startups

Marketing At Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We're a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.
What You'll Do

As the Product Marketing Lead for Startups at Brex, you'll own the entire story for one of our most dynamic customer segments: venture-backed startups. You'll lead the full go-to-market strategy for our product launches, and you'll define the narrative for the Startups segment: shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption. You not only like to shape the strategy, you also like to build: campaigns, content, pitch decks. You genuinely love startups and follow the ecosystem closely. In a market where products can often look the same, you know how to win the narrative war with founders through sharper positioning, bolder creative, and deeper audience connection.
Where You'll Work

This role will be based in our San Francisco, CA or New York, NY office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require three days per week in office - Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!
Responsibilities

Know your buyer and user: research and deeply understand the founder and startup persona, including roles, pain points, objections, and goals.
Own the startup narrative for Brex, including product and solution positioning, to demonstrate why Brex is the best solution for startups at every stage of growth.
Develop the marketing strategy for our startup segment (pre-seed, seed, series A) and bring it to life across messaging, campaigns, events, and more.
Devise and quarterback full-funnel marketing campaigns, product launches, and sales plays to optimize outcomes from acquisition to adoption and upsells.
Create sales and marketing assets (e.g., pitch decks, web pages, case studies, social posts, thought leadership) in partnership with Brand and Design teams.
Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals.
Requirements

10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
Customer-obsessed with empathy for startup and founder challenges
Proven track record of translating features and products into compelling, customer-centric narratives and campaigns
Expertise in market segmentation, personas, and customer journey mapping
Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
Strategic thinker who can execute tactically and work cross-functionally
Proficiency with AI tools for productivity and content creation
Compensation

The expected salary range for this role in SF or NYC is $248,600 - $279,675. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.