Media Consultant - San Antonio Radio
Location: San Antonio, TX, US, 78229
Position Overview Cox Media Group (CMG) is looking for Media Consultants (MCs) for outside sales roles focused on acquiring new clients and managing existing accounts. We're seeking talented, enthusiastic, motivated, and goal-oriented individuals who are self-starters and excel in a fast-paced work environment. As a Media Consultant, you will acquire new clients and strengthen relationships with existing ones to become a marketing solution provider that understands each customer's unique business goals and helps them achieve those goals through your media assets. In this field-based role, you will regularly collaborate with a team of sales professionals and use industry-leading tools and resources to create integrated marketing solutions that help clients achieve their business objectives. This role focuses on generating new and incremental radio and digital revenue. The main job is to prospect for new business, develop innovative cross-platform advertising solutions, run effective marketing campaigns, and build strong relationships and business partnerships within the community. The Media Consultant is also responsible for retaining and expanding their existing accounts through insight-driven proposals, performance metrics, and by maximizing all radio station and digital assets. To succeed, you'll need to be driven, resourceful, organized, customer-focused, and a problem-solver. You also must have effective communication skills and the ability to build both new and lasting client relationships. The ideal candidate should have strong presentation and time management skills, along with the ability to generate new business.
In return, we offer a unique career opportunity - one where you face a challenging mission, have access to world-class tools to help you succeed, and can realize your full potential as a sales professional. This position provides an opportunity to increase your income through a rewarding commission structure. You'll also join a team dedicated to making a positive impact on those we serve. CMG annually generates tens of millions of dollars in economic value for our communities.
Essential Duties and Responsibilities Identifies and assesses sales opportunities and applies resources and strategies appropriately Solicits new business through prospecting and cold calling Consistently manages target accounts within the pipeline Generates revenue by developing new accounts and expanding existing ones Prepares proposals to present to Sales leaders, along with existing and potential clients Consults clients on all CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs Responsible for learning and selling fully integrated advertising solutions using our complete range of audio and digital products Responsible for meeting and surpassing all sales targets as outlined by the General Sales Manager and/or Director of Sales Performs a needs analysis and account review to identify the customer's most important needs Creates effective marketing strategies to satisfy each client's needs and goals Creates engaging and convincing presentations that generate new or additional business Successfully negotiates advertising rates Showcases product knowledge and its value to customers Matches available station sponsorships with the needs of prospects and clients, then persuasively presents and sells those sponsorships Collaborates with internal departments to oversee account stewardship throughout the process Uses CRM (HubSpot) to track and manage daily activities, build a pipeline, ensure execution, and generate weekly projections and revenue reports Upsells existing customers by sharing performance metrics, research insights, and proven results Collaborates with account management to provide timely and accurate traffic instructions, conduct account maintenance, including make-goods, and collect on aging receivables Attend sales meetings, training sessions, and remote client meetings
Minimum Qualifications Two years of experience in new business development and prospecting within media sales or a related sales role Demonstrated track record of increasing revenue through effective campaigns Proven success in working with people (i.e., career, school, organizations, sports, etc.) Strong analytical, problem-solving, communication, interpersonal skills, and business acumen Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines Excellent marketing, presentation, and closing abilities Excellent attention to detail and strong organizational skills Capable of successfully negotiating with customers to achieve a strong return on investment Experience in prospecting for new clients, selling services to them, and maintaining and upselling to existing clients Proficient in Microsoft Office, PowerPoint, and CRM tools like HubSpot Valid driver's license with a clean driving record
Preferred Qualifications BA/BS degree Three years of experience in media sales, account management, or media buying Proven track record of success in digital and radio sales within a local media environment
About Cox Media Group CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.
Req #: 2261 #LI-Onsite
In Summary: Cox Media Group is looking for Media Consultants (MCs) for outside sales roles focused on acquiring new clients and managing existing accounts . The role focuses on generating new and incremental radio and digital revenue . Ideal candidate should have strong presentation and time management skills, along with the ability to generate new business .
En Español:
Consultor de medios - Radio San Antonio
Ubicación: San Antonio, TX, EE.UU., 78229
Como consultor de medios, usted adquiere nuevos clientes y fortalece las relaciones con los existentes para convertirse en un proveedor de soluciones de marketing que entienda los objetivos comerciales únicos de cada cliente y les ayude a alcanzar esos objetivos a través de sus activos mediáticos. En este papel basado en el campo, colaborará regularmente con un equipo de herramientas de ventas y utilizará profesionales líderes en la industria y recursos de marketing integrados para crear soluciones que ayuden a los clientes a lograr sus objetivos empresariales. También debe tener habilidades de comunicación efectivas y la capacidad para construir relaciones con clientes nuevas y duraderas.
En cambio, ofrecemos una oportunidad de carrera única: uno en el que se enfrenta a una misión desafiante, tiene acceso a herramientas de clase mundial para ayudarle a tener éxito y puede realizar todo su potencial como profesional de ventas. Este puesto ofrece la oportunidad de aumentar sus ingresos mediante una estructura de comisiones gratificantes. También se unirá a un equipo dedicado a hacer un impacto positivo sobre los que servimos. CMG genera anualmente decenas de millones de dólares en valor económico para nuestras comunidades.
Funciones y responsabilidades esenciales Identifica y evalúa oportunidades de ventas y aplica recursos y estrategias adecuadamente Solicita nuevos negocios a través de prospección y llamadas en frío Gerencia constantemente cuentas objetivo dentro del pipeline Genera ingresos desarrollando nuevas cuentas y expandiendo las existentes Prepara propuestas para presentar a los líderes de Ventas, junto con clientes actuales y potenciales Consulta a los clientes sobre todas las soluciones y ofertas CMG, demuestra una comprensión profunda de las capacidades de producto, medición, atribución e KPI Responsable por aprender y vender soluciones publicitarias completamente integradas utilizando nuestra gama completa de productos audios y digitales Hub Responsable de cumplir y superar todos los objetivos de venta según lo descrito por el Gerente General de Venta y/o Director de Vendas Realiza un análisis de necesidades y revisión de cuentas para identificar las necesidades más importantes del cliente Crea estratégias de marketing para satisfacer las necesidades de patrocinadores y proveedores y atraer a cada uno de ellos. genera proyecciones semanales e informes de ingresos Vende a clientes existentes compartiendo métricas de rendimiento, conocimientos de investigación y resultados comprobados Colabora con la administración de cuentas para proporcionar instrucciones oportunas y precisas de tráfico, llevar a cabo el mantenimiento de las cuentas, incluidas las mercancías, y recoger los créditos por envejecimiento Asistir a reuniones de ventas, sesiones de capacitación y reuniones remotas con clientes
Calificaciones mínimas Dos años de experiencia en el desarrollo y prospección de nuevos negocios dentro de las ventas mediáticas o un rol relacionado con la venta Un historial demostrado del aumento de los ingresos a través de campañas efectivas Proveer éxito en trabajar con personas (es decir, carrera, escuela, organizaciones, deportes, etc.) Fuerte capacidad analítica, resolución de problemas, comunicación, habilidades interpersonales y perspicacia empresarial Capacidad para multitarea y trabajo en un entorno de alta presión y ritmo rápido con plazos ajustados Habilidades excelentes de marketing, presentación y cierre Atención excelente al detalle y fuertes habilidades organizativas
Calificaciones preferentes Grado BA/BS Tres años de experiencia en ventas mediáticas, gestión de cuentas o compra de medios Un historial probado de éxito en las ventas digitales y radiofónicas dentro del entorno local de los medios
Sobre Cox Media Group CMG Media Corporation es una empresa de medios líder en la industria con marcas incomparables, contenido galardonado y miembros excepcionales del equipo. CMG proporciona valiosos contenidos periodísticos y de entretenimiento locales y nacionales a las personas y comunidades que sirve. Los negocios de la compañía abarcan 14 marcas televisivas de alta calidad y líderes en el mercado en 9 mercados; 45 estaciones de radio de alto rendimiento que ofrecen múltiples géneros de contenido en 9 países; y numerosas plataformas de transmisión y digital.
Req #: 2261 #LI-Onsite