Commercialization Manager, Popcorn

Responsible for executing growth strategy for Signature Brands’ popcorn business. This role leads the commercialization efforts across national and customer-specific initiatives, serving as the cross-functional leader to bring new products, programs, and strategic initiatives to market – ensuring strong execution, customer alignment, and financial performance.

Leads end-to-end project management of commercialization initiatives, from concept through launch, ensuring timelines, deliverables, and cross-functional alignment.

Tracks timelines, deliverables, and approvals with internal & external partners to keep all initiatives on schedule.

Facilitates the setup of new items in both internal and external customer systems.

Supports defining the strategic direction of the total popcorn business, including innovation, renovation, and portfolio optimization.

Builds and strengthens the popcorn brands through development of compelling positioning, messaging, and customer-facing materials.

Owns pricing strategy and develops financial frameworks, including P&L recommendations, margin targets, and cost optimization.

Prepares and delivers compelling customer presentations, including new item launches, seasonal programs, and business reviews.

Acts as the primary marketing representative in customer meetings, presenting strategies and assisting in the sell in of programs.

Collaborates closely with Sales, Operations, Procurement, Operations, Finance, Supply Chain, and P&L to execute programs effectively and efficiently.

Partners with internal teams to develop product concepts, manage item set up, and ensure readiness for commercialization.

Develops and manages project timelines, trackers, and communication plans to ensure flawless execution across all initiatives.

Works with creative and regulatory partners to ensure packaging, labeling, and marketing materials meet brand standards and compliance requirements.

Performs other duties as assigned.

Requirements

Bachelor’s Degree required.

Minimum of 5+ years experience in marketing, commercialization, brand management, or related roles within CPG or food industry preferred.

Strong organizational skills with the ability to manage multiple projects and deadlines.

Excellent communication skills, both written and verbal, with the ability to manage discussions throughout all levels of the organization.

Strong business acumen with experience in pricing strategy, financial analysis, and P&L management.

Proven ability to develop and deliver persuasive customer presentations.

Experience collaborating with Sales teams and presenting to customers preferred.

Strong analytical and problem-solving skills with a results-driven mindset.

Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Teams.

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