Strategic Communications and Community Engagement Coordinator

Coordinator of Strategic Communications and Community Engagement

Provide leadership and coordination for districtwide communications, marketing, recruitment, branding, and community engagement efforts. Promote the mission, vision, and goals of Dumas ISD through effective storytelling, strategic communication, and public relations initiatives. Support employee recruitment and retention efforts, strengthen community partnerships, highlight student and staff achievements, and ensure consistent communication across all campuses and departments.
Qualifications:
Bachelor's degree from an accredited college or university preferred
Degree in Communications, Public Relations, Marketing, Journalism, Education, Human Resources, Business, or related field preferred
Strong verbal, written, and interpersonal communication skills
Knowledge of communication, marketing, and public relations practices
Ability to develop and implement strategic communication plans
Knowledge of social media platforms, digital marketing, and website management
Proficiency with graphic design, photography, video production, and content creation tools
Strong organizational and project management skills
Ability to maintain confidentiality and exercise sound judgment
Ability to work collaboratively with district leaders, campus administrators, staff, students, parents, media representatives, and community members
Experience in communications, marketing, public relations, education, human resources, or related field preferred
Experience working in a public school district preferred
Major Responsibilities and Duties:
Strategic Communications
Recruitment and Employee Branding
Community Engagement and Public Relations
Digital Communications and Social Media
Student Achievement and Program Promotion
Student Media and Leadership Opportunities
Publications and Multimedia
Other Duties
Supervisory Responsibilities:
Coordinate and oversee communication-related projects, student interns (if possible), volunteers, and contracted services as assigned.
Working Conditions:
Mental Demands: Maintain emotional control under stress; work with frequent interruptions; manage multiple priorities and deadlines.
Physical Demands: Frequent standing, walking, sitting, speaking, hearing, and use of technology. Occasional lifting and carrying of communication equipment and materials. Travel between district facilities and community locations as needed.
Environment: Occasional evening and weekend work required for district events, Board meetings, athletic contests, graduation ceremonies, recruitment activities, and community engagement events.