Chief Marketing Officer, Main Campus

Chief Marketing Officer

Georgetown University seeks to expand graduate program enrollments across the university through the development of a unified strategic enrollment management organization. Central to this effort is the creation of a university-wide marketing and technology organization, MarTech, that will support the main campus and partner closely with individual schools and programs. The Chief Marketing Officer (CMO), in close collaboration with the Chief Digital Officer, will lead the development and execution of this initiative. The CMO will be responsible for building and managing a high-performing team of marketing professionals who will work in partnership with designated Georgetown schools and graduate programs to drive prospective student engagement and enrollment growth.
The CMO will develop, communicate, execute, and continuously evaluate a comprehensive marketing strategy that advances both university-wide and school-level brand positioning, with a particular focus on prospective student lead generation. This role oversees marketing planning, budget management, external agency partnerships, and the strategic allocation of internal resources to maximize impact and efficiency. Working closely with the Chief Digital Officer and digital team, Admissions and Program leadership within each school, and the SAVP of Graduate Enrollment Management, the CMO will define program-level goals and key performance indicators (KPIs), and lead the development and execution of integrated marketing plans. These efforts will include enhancing owned digital assets to improve performance across the enrollment funnel.
Key areas of responsibility include, but are not limited to:
Developing and executing lead-gen strategies for master's programs
Leading website strategy and user experience optimization
Designing and implementing content strategies across channels
Overseeing the development of creative assets, including photography and video
Planning and executing multi-channel advertising campaigns
Advancing SEO and emerging strategies including AI-driven search
Designing and conducting market research to better understand prospective student behaviors, needs, and decision drivers
The CMO will also oversee the Director of Marketing for MarTech and ensure strong alignment, performance and professional development across the team. This position reports to Dean Kelly Otter in this role overseeing MarTech for main campus. In addition, the CMO will contribute to broader university-wide initiatives in partnership with internal teams such as the Office of Communications, the Visual Identity Working Group, JOGS, UIS, and other stakeholders, supporting institutional efforts related to branding, social media, and web strategy.
Chief Digital Officer

regular meetings to integrate new website functionality and technology
SCS Exec Director of Marketing

regular meetings
Director of Marketing, MarTech

regular meetings
Deans / Program Managers

regular meetings
Admissions advisors

regular meetings
Requirements and Qualifications
Master's degree
15+ years marketing, branding and/or advertising experience or an equivalent combination
Project or client management experience in advertising, marketing, or communications-oriented organization and demonstrated results over time
Extensive website redesign, creative development and production, and media planning and placement experience required
Proven success at managing and mentoring a team
Budget management experience including building a marketing budget and working with finance to plan for resources
Experience with CRM strategy and implementation, Google Analytics, Google Tag Manager, paid search and SEO best practices
Must have strong analytical thinking, written, and oral communication skills
A high level of organizational and time management skills is required
S/he will be detail-oriented, a good communicator with excellent interpersonal, collaborative, and consultative skills
Preferred Requirements and Qualifications
Higher education marketing experience required
Advertising agency experience preferred
Work Mode Designation
This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources website.
Pay Range:
The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:
$103,723.00 - $202,778.93
Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.