Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.
Job Overview
Georgetown University seeks to expand graduate program enrollments across the university through the development of a unified strategic enrollment management organization. Central to this effort is the creation of a university-wide marketing and technology organization, MarTech, that will support the main campus and partner closely with individual schools and programs. The Chief Marketing Officer (CMO), in close collaboration with the Chief Digital Officer, will lead the development and execution of this initiative. The CMO will be responsible for building and managing a high-performing team of marketing professionals who will work in partnership with designated Georgetown schools and graduate programs to drive prospective student engagement and enrollment growth.
Key Responsibilities
- Developing and executing lead‑gen strategies for master’s programs
- Leading website strategy and user experience optimization
- Designing and implementing content strategies across channels
- Overseeing the development of creative assets, including photography and video
- Planning and executing multi‑channel advertising campaigns
- Advancing SEO and emerging strategies including AI‑driven search
- Designing and conducting market research to better understand prospective student behaviors, needs, and decision drivers
Work Interactions
- Chief Digital Officer – regular meetings to integrate new website functionality and technology
- SCS Exec Director of Marketing – regular meetings
- Director of Marketing, MarTech – regular meetings
- Deans / Program Managers – regular meetings
- Admissions advisors – regular meetings
Requirements And Qualifications
- Master’s degree
- 15+ years marketing, branding and/or advertising experience or an equivalent combination
- Project or client management experience in advertising, marketing, or communications-oriented organization and demonstrated results over time
- Extensive website redesign, creative development and production, and media planning and placement experience required
- Proven success at managing and mentoring a team
- Budget management experience including building a marketing budget and working with finance to plan for resources
- Experience with CRM strategy and implementation, Google Analytics, Google Tag Manager, paid search and SEO best practices
- Must have strong analytical thinking, written, and oral communication skills
- A high level of organizational and time management skills is required
- S/he will be detail‑oriented, a good communicator with excellent interpersonal, collaborative, and consultative skills
Preferred Requirements And Qualifications
- Higher education marketing experience required
- Advertising agency experience preferred
Work Mode Designation
This position has been designated as Hybrid. Work mode designations may change as needed.
Pay Range
$103,723.00 - $202,778.93
EEO Statement
GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.
Benefits
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work‑life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.
#J-18808-Ljbffr