Customer Marketing Manager

Lansweeper is hiring a Customer Marketing Manager (backfill) to strengthen and scale our Customer Marketing and Lifecycle Marketing engine. This role sits at the intersection of Customer Success, Sales, Product Marketing, and Demand Generation, with a clear mission: drive product adoption, retention, expansion revenue, and Net Revenue Retention (NRR).

In The Near Term, Success Means

Elevating our customer lifecycle marketing strategy

Increasing expansion pipeline contribution

Strengthening alignment between Marketing and Customer Success

Driving measurable impact on NRR and retention

Challenge

Scaling and optimizing a structured customer lifecycle marketing engine across a global customer base

Driving measurable expansion revenue and upsell impact in close partnership with Sales and Customer Success

Aligning customer data, health signals, and intent data to build highly targeted, performance‑driven expansion programs

Key Responsibilities

Own and scale the Customer Marketing function, driving lifecycle marketing programs that increase adoption, retention, and expansion revenue

Partner with Customer Success Managers (CSMs) to develop marketing plays that accelerate time‑to‑value and strengthen customer engagement

Build and execute upsell and cross‑sell campaigns, leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data to prioritize high‑intent accounts

Develop segmentation strategies by customer tier, lifecycle stage, product usage, and vertical to deliver personalized lifecycle communications

Define and track customer marketing KPIs, including NRR contribution and expansion pipeline sourced; continuously optimize campaigns based on performance insights

Job Requirements
Hard Skills

5+ years of B2B marketing experience, including 2+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing (SaaS preferred)

Proven track record building and executing expansion marketing, upsell, and cross‑sell programs that drive revenue impact

Hands‑on experience with Salesforce, Pardot (Marketing Automation), Gainsight, and customer data platforms

Strong analytical skills with experience building dashboards and tracking NRR, expansion pipeline, customer health, and engagement metrics

Experience collaborating cross‑functionally with Customer Success, Sales, RevOps, and Product Marketing

Soft Skills

Customer‑first mindset with a passion for delivering exceptional customer experiences

Strong project management skills with the ability to manage multiple stakeholders and programs simultaneously

Clear communicator and trusted cross‑functional partner

Our Offer

Benefits:

Medical, dental, and vision insurance

401(k) with company match

29 days PTO (20 vacation days, 6 sick days, 3 personal days)

12 paid holidays

Generous paid parental leave

Learning & Development budget

Global “Re:Connect” company event

High‑impact ownership of the Customer Marketing and Expansion strategy within a fast‑growing global technology company

Flexibility through a hybrid work model (minimum 2 days in Austin office)

Opportunity to shape and scale Customer Lifecycle Marketing and NRR growth initiatives

Lansweeper is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. Lansweeper provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local laws.

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