Graphic Designer

Overview
The Vitamin Shoppe is seeking a highly skilled Graphic Designer with deep experience in Amazon and marketplace creative to elevate our product presence across digital platforms. This role goes beyond standard design—you’ll craft high-converting visual systems across product image galleries, A+ Content, Premium A+, and Brand Stories that directly impact revenue, customer trust, and brand perception. You understand not just how things look, but how they sell.

Responsibilities

Design compelling Amazon product image galleries (main image + secondary images) optimized for conversion, clarity, and scroll-stopping impact

Create A+ Content modules (comparison charts, feature highlights, lifestyle storytelling) that communicate value quickly and effectively

Develop Premium A+ Content with elevated layouts, immersive visuals, and refined brand storytelling

Build and evolve Amazon Brand Stores that strengthen brand identity and cross-sell product lines

Translate product features into benefit-driven visual narratives

Collaborate with marketing, copywriters, and product teams to align messaging and creative direction

Ensure all assets comply with Amazon guidelines and best practices (image ratios, text limits, prohibited elements, etc.)

Own creative optimization tied to conversion performance, using performance data, A/B testing insights, and competitor analysis

Maintain visual consistency across listings while adapting to different product categories

Core Skills

Expert in Adobe Creative Suite (Photoshop, Illustrator; Figma is a plus)

Deep understanding of conversion-driven design (hierarchy, readability, mobile-first thinking)

Ability to turn complex product details into clear, digestible visuals

Strong typography, layout, and composition skills

Amazon-Specific Experience

Familiarity with A+ Content structure and module system

Understanding of Amazon shopper behavior and how users scan product pages

Familiarity with wellness and nutritional supplement categories , including evolving visual trends, regulatory considerations, and trust-building design patterns

Nice to Have

Experience with 3D rendering or photorealistic composites

Basic motion/video skills for Premium A+ or ads

Experience working with Amazon Seller Central / Vendor Central workflows

Understanding of SEO and keyword integration in visual content

Experience with AI design workflows

Portfolio Requirements

Portfolio with Amazon-specific work (required)

Before/after examples or case studies showing impact on performance (if available)

Brief explanation of your design process for an Amazon listing

Tools and workflows you typically use

How You Think

Design with intent, not decoration

Understand that every image has a job: to educate, persuade, or convert

Balance brand aesthetics with performance marketing

Comfortable iterating quickly and testing variations

See Amazon constraints (modules, ratios, text limits) as levers for performance—not limitations

Pay attention to small details that most people overlook

What Success Looks Like

Product listings that stand out in crowded categories

Increased conversion rates and engagement on product pages

A consistent, scalable visual system across the catalog

Creative that clearly communicates why the product is worth buying

Compensation

The salary for this position is based on many factors such as role requirements, skill set, years of experience and other organizational needs. The estimated range is $65,000 - $75,000 per year.

Equal Opportunity Policy
The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

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