Marketing Manager, Alpha - $100,000/year USD

Overview Important note: This is an in-person position based at our Austin, Texas campus. Alpha is creating a high school that emphasizes execution over theory. You will coach high school students directly as they launch businesses, manage projects, and build real-world capabilities. This role focuses on coaching execution, establishing high expectations, maintaining accountability, and challenging students to produce work that meets real-world standards. This position is designed for individuals who have achieved meaningful results outside academic settings and want to mentor motivated teenagers to reach their potential.
If you have accomplished something substantive in your career and want to dedicate your time to challenging motivated teenagers, this is the role. Apply now.
What You Will Be Doing Design practical workshops that teach students how to build genuine social media followings
Mentor students on content strategy, from concept development to AI-driven optimization
Support students in transforming their personal areas of expertise into marketable brands
Provide 1:1 and small-group coaching to help students define goals, maintain consistency, and produce tangible outputs
Enforce high standards for communication quality, work output, and follow-through
Mentor students through real-world initiatives (entrepreneurship, marketing, coding, etc.) and demand measurable results
Monitor student development across the 3 Cs and step in when performance declines
Deliver clear, direct communication to students and parents regarding progress, challenges, and action plans
What You Won’t Be Doing Teaching traditional lessons or adhering to a standard curriculum
Evaluating homework assignments or emphasizing theoretical concepts
Accommodating disengaged students or compromising standards for comfort
Working within a slow-moving, bureaucratic school system
Key Responsibilities and Requirements Marketing Manager Key Responsibilities
Produce measurable improvement in students' confidence, communication, and practical capability by guiding them to execute consistently at a high standard.
Basic Requirements
Proven record of significant personal accomplishment in at least one practical domain: launching a company, building an audience, generating revenue, publishing research, competing at an elite level, or equivalent
Effective coaching and mentoring abilities, with a capacity to inspire teenage learners
3+ years of experience coaching/mentoring teenagers
Strong communication and presentation capabilities
Proficiency with AI and technology tools (ChatGPT, Claude, etc.)
Available to work on-site in Austin, TX. Relocation support is provided
Authorized to work in the US without requiring visa sponsorship
Nice-to-have Requirements
Specialized expertise in at least one practical field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into coaching sessions and workshops with depth
Background working in a startup or high-growth company at any capacity
About Alpha Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that prepares them for the real world.
Alpha School is rewriting the rules of education. There is so much to cover for this exciting role. Space is limited.
Working with Us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. For details, see www.crossover.com/help-and-faqs.

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