Marketing Manager, Alpha - $100,000/year USD

IMPORTANT NOTE: This position requires in‑person attendance at our Austin, Texas campus.

Traditional schools instruct students on what to think. This position focuses on teaching execution.

Alpha is creating a new model of high school—one where students don’t attend lectures or memorize facts. Instead, they build, ship, communicate, and develop. They launch projects, experiment with ideas, and cultivate practical skills most adults never acquire. Your responsibility is ensuring they execute effectively and to a high standard.

You will engage directly with high school students as they launch businesses, manage projects, and build the confidence, communication skills, and competence necessary for success beyond the classroom. You are not here to deliver theory. You are here to guide execution. You will establish rigorous standards, maintain accountability, and challenge students to create work that meets real‑world expectations. As the program expands, your impact grows; your workshops integrate into the school’s core operations, and the students you mentor become evidence of what this approach delivers.

This position suits individuals who have accomplished something significant outside academia—launched a product, cultivated an audience, worked in a startup environment, or delivered results in a demanding setting—and wish to channel that expertise into developing the next generation. If you seek a conventional teaching position, this isn’t it. If you aim to influence how driven teenagers think, operate, and perform, this is your opportunity.

If you’ve built something meaningful in your career and want to dedicate your time to guiding motivated teenagers toward their full potential, this is the place. Apply now.

What You Will Be Doing

Create and facilitate practical workshops (40% of your time) covering subjects like entrepreneurship, financial literacy, personal branding, and other applied domains; leveraging your own professional background.

Provide 1:1 coaching to students (60% of your time) as they work through actual projects in defined areas, including businesses, marketing initiatives, and coding products, employing strategic questions to identify obstacles and drive tangible advancement.

Maintain rigorous expectations around confidence, communication, and competence; stepping in when performance declines and establishing concrete commitments during each interaction.

Train students in the effective use of AI platforms (ChatGPT, Claude) for generating content ideas, optimization, and enhanced productivity.

Provide clear communication to students and parents regarding progress, areas for improvement, and upcoming priorities.

What You Won’t Be Doing

Conducting conventional lectures or adhering to a standardized curriculum.

Evaluating stacks of assignments or emphasizing theoretical concepts.

Supporting disengaged students or compromising standards to preserve comfort levels.

Working within a slow‑moving, bureaucratic educational institution.

Marketing Manager Key Responsibilities
Produce quantifiable improvements in students’ confidence, communication, and practical capability by guiding them to execute consistently at an elevated standard.

Basic Requirements

Verified record of significant personal accomplishment in at least one practical domain: launching a business, building an audience, generating revenue, producing published research, competing at an elite level, or equivalent.

Documented ability to guide teenagers through resistance or avoidance behaviors.

3+ years of experience coaching/mentoring teenagers.

Direct, transparent communication approach: confident presenting to audiences and providing candid feedback to both teenagers and parents.

Proficiency with AI and technology tools (ChatGPT, Claude, etc.).

Available to work on‑site in Austin, TX. Relocation support is provided.

Authorized to work in the US without requiring visa sponsorship.

Nice‑to‑have Requirements

Specialized expertise in at least one practical field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into coaching sessions and workshops with precision.

Background working in a startup or high‑growth company at any capacity.

About Alpha
Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

Working with us
This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100 000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-4909-US-Austin-MarketingManag.027

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