Product at BlueRose San Francisco, California

Product Manager For Adobe Analytics Implementation

As the Product Manager for Adobe Analytics Implementation, you will lead the execution, governance, and optimization of Adobe Analytics tracking across Sephora's digital ecosystem-including desktop, mobile web, and the app. You will serve as the subject matter expert in Adobe Analytics, Mobile Services, and diagnostic tools such as Charles, ensuring accurate data collection, strong measurement frameworks, and high-integrity insights that power product, marketing, and business decision-making.
Responsibilities

Adobe Analytics Implementation & Governance
Drive end-to-end Adobe Analytics implementation across Sephora's web and mobile experiences.
Manage tagging strategy, data layer requirements, and ongoing data governance for new features and releases.
Partner with engineering and QA teams to define analytics requirements, write JIRA stories to implement Adobe variables like evars, props and events, validate tag deployment, and ensure accurate tracking within sprint timelines.
QA analytics tags using Charles, Fiddler, Firebug, or similar tools; diagnose discrepancies and resolve tracking issues in partnership with engineering and reporting teams.
Analytics Strategy & Measurement Framework
Own and evolve measurement frameworks, ensuring alignment with business KPIs and product goals.
Partner with Product, Engineering, and Marketing to ensure performance is measurable, comparable, and actionable across platforms.
Conduct impact assessments and provide communication to stakeholders when tracking issues arise.
Insights, Reporting & Data Visualization
Develop, maintain, and scale dashboards and automated reports to track engagement, retention, conversion, and revenue trends.
Utilize data visualization best practices to communicate insights clearly to product, leadership, and cross-functional partners.
Qualifications

3-5+ years of experience in analytics implementation (web + app) with Adobe Analytics.
Strong experience researching issues, designing analytics solutions, and testing end-to-end tracking systems.
Experience with Adobe Experience Cloud, Adobe Processing rules, Adobe classification rules, and Adobe workspace.
Hands-on experience validating analytics tags (Charles, fiddler, debugging tools).
Strong analytical mindset with high attention to detail and problem-solving skills.
Ability to communicate data clearly to product, engineering, leadership, and business stakeholders.
Experience working in an Agile environment, managing multiple priorities and deadlines.
Read and write JavaScript and SQL.
Required Skills

Adobe Analytics expertise
Data governance and tagging strategy
Analytical mindset
Agile project management
Preferred Skills

Experience with Adobe Experience Cloud
Familiarity with data visualization tools