SEO Senior Analyst
We are seeking a highly motivated and results-oriented Search Engine Optimization (SEO) Senior Analyst with 2-3 years of experience to join our growing marketing team. The ideal candidate will be instrumental in developing and executing our end-to-end SEO strategy, driving organic traffic, and improving search engine rankings.
You will be responsible for a wide range of SEO activities, from content optimization to technical implementations and local SEO initiatives. If you’re passionate about all things SEO and eager to make a significant impact, we encourage you to apply!
Responsibilities
- Develop and implement comprehensive SEO strategies to increase organic search visibility, traffic, and conversions.
- Conduct in-depth keyword research to identify high-value opportunities and inform content creation.
- Support Content SEO by optimizing new content for key landing pages, including on‑page optimization, content structure, and internal linking.
- Manage and execute Technical SEO initiatives, including site audits, crawlability, indexation, schema markup, and optimizing meta titles, descriptions, and header tags.
- Develop and implement link building strategies to acquire high‑quality backlinks and improve domain authority.
- Manage and optimize our Google Merchant Center catalog to enhance product visibility and performance in shopping results.
- Develop and execute Local SEO strategies, working in partnership with our Yext platform to optimize location pages and drive local traffic.
- Monitor and analyse SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms, providing regular reports and actionable insights.
- Stay up‑to‑date with the latest SEO trends, algorithm updates, and best practices.
- Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives.
Qualifications
- 2-3 years of proven experience in a dedicated SEO role.
- Strong understanding of core SEO principles, including content, technical, and off‑page SEO.
- Experience with Google Merchant Center management and catalog optimisation.
- Familiarity with Local SEO strategies and platforms like Yext.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
- Excellent analytical skills with the ability to interpret data and translate it into actionable recommendations.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Detail‑oriented with strong organisational and project‑management skills.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
Bonus Points For
- Experience with e‑commerce platforms.
- Retail or franchise experience
Company Culture & Values
- We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
- We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We’re fun. You’ll work with and learn from the smartest people in the industry and have a blast doing it.
More About Kepler
- Competitive health and dental benefits
- Tuition reimbursement and training stipend
- Hybrid Office/WFH schedules: office supplies, internet, and phone stipend
- Work from Anywhere 4 weeks per year
- Stocked kitchen and other team outings
- Collaborative and friendly workspace, easily commutable location
- Volunteering & altruism opportunities
- Team‑building lunches and events, and company celebrations: Summer, Halloween, holidays, and many multicultural holidays celebrated
- If something is important to you that’s not listed here, let us know!
- Ongoing learning and development for educational opportunities such as webinars, books, classes, relevant conferences and events
- Opportunities to pursue business‑related side projects and hackathons
- Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject‑matter‑expert groups
- Opportunity to work with cutting‑edge technology and industry thought leaders
- Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees