Sr. Content Strategist & Copywriter

Sr. Content Strategist & Copywriter (Full‑time, in‑office, Strategy & Messaging Team)

You will be responsible for communicating each brand’s unique value and story, converting audiences into desired actions in measurable ways. You will work with the strategy team to understand a client’s brand, learn their audiences, and convey branded messaging consistently across channels.

Short-Term Responsibilities

Establish, systematize, and automate YCP’s inbound lead generation process and email/video response follow‑ups.

Re‑focus all content on the new YCP website, aligning it with our audience and unique value offering.

Enhance the YCP brand through targeted content for increased engagement across social channels.

Create vertical‑targeted social, organic, and pay‑per‑click campaigns that effectively drive leads (e.g., recruiting, sales, software platforms).

Long-Term Responsibilities

Brand Strategy & Design

Craft headlines and copy for collateral and sales presentations (digital and print).

Write mission, vision, value proposition, positioning statements, and competitive advantages & brand story.

Create taglines for ad campaigns.

Websites & Digital Marketing Campaigns

Write engaging, audience‑focused content for websites, social media, email newsletters, PPC ads, and blogs.

Optimize web content for SEO and keyword ranking.

Create conversion‑focused landing page copy.

Set up and manage pay‑per‑click campaigns.

Manage social media channels to increase brand awareness and generate leads.

Analyze and report ROI on campaigns, including SEO, PPC, and social media.

Video

Develop scripts and unique stories/messages with the video team.

Editorial

Complete editorial review of content pieces, advertising messages, and video scripts.

Experience

3+ years of agency experience in copywriting.

Bachelor’s degree in communications, journalism, marketing, or related field.

Inbound certification.

Skills

Conceptual thinking / analytical problem solving.

Conversion‑focused content writing & story writing.

Strong grammar, creative writing, and editing skills.

Strong project management and leadership skills.

Caliper Success Qualities

Job Success

High idea orientation

High thoroughness

High abstract reasoning

High empathy

High information seeking

Culture Supporting

Urgency

External structure

Organization savvy

Relationship building

Benefits
Family‑first: Events and extra days off for special celebrations such as birthdays.

Paid absences: Holidays and paid leave for vacation, illness, and emergencies.

Competitive pay: Fair compensation commensurate with experience.

Wellness: Encouragement to maintain a healthy lifestyle.

Future savings: 401(k) with generous company match.

Professional & Personal Development: Opportunities for skill development and continuing education.

Extra Perks

Team development activities

Birthday breakfast celebrations

Company cookouts

Company-sponsored Nerf battles

Starbucks coffee and tea

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