Sr. Content Strategist & Copywriter

As a YCP Sr. Content Strategist/writer, you are responsible for relating each brand’s unique value and communicating its story that converts audiences to think differently to take desired actions in measurable ways. You will work alongside our strategy team to understand a client’s brand, learn their audiences, and then convey branded messaging and story-driven content consistently through every channel to each target audience.

Please note, we are only accepting U.S. candidates who want a full‑time, in‑office role.

Establish, systematize and automate YCP’s inbound lead generation process and email/video response followups

Re‑focus all content on a new YCP website on our audience and the communication of our unique value offering

Enhance the YCP brand through better, targeted content for increased engagement across our social channels

Create vertical‑targeted social, organic, and pay‑per‑click campaigns that effectively drive leads (ex. recruiting, sales campaign for video, our software platforms, etc.)

In the long term, you will:

Brand Strategy & Design:

Craft headlines and copy for collateral and sales presentations (digital and print)

Write mission, vision, value proposition, and positioning statements as well as competitive advantages & brand story

Name (company and product) and create taglines for ad campaigns

Websites & Digital Marketing Campaigns:

Write engaging, audience‑focused content across websites, social media channels, email marketing newsletters, pay‑per‑click ads, and blogs

Optimize web content for best search engine performance and keyword ranking

Create conversion‑focused landing page copy

Setup and manage pay‑per‑click (e.g., Google Adwords) campaigns

Manage social media channels to increase brand awareness, further customer engagement, and generate new leads.

Analyze and report ROI on campaign performance including SEO, pay‑per‑click ads, and social media

Video:

Work in conjunction with the video team to develop scripts and the unique story/message of each video

Editorial:

Complete editorial review of content pieces, advertising messages, and video scripts

Your role requires...

What you know:

Experience:

3+ years of agency experience in copywriting

Bachelor’s degree in communications, journalism, marketing, or related field

Inbound certification

Skills:

Conceptual thinking / problem solving (analytical)

Conversion‑focused content writing & story writing

Strong grammar, creative writing, and editing skills

Strong project management and leadership skills

Caliper Success Qualities:

Job Success

High idea orientation

High thoroughness

High abstract reasoning

High empathy

High information seeking

Culture supporting

Urgency

External Structure

Organization Savvy

Relationship Building

Are you creative? Love solving challenges? Enjoy working with people? Let's talk.

Our families are a big deal to us, and we know yours is too. At YCP, we enthusiastically promote investment in the people you love most with family‑included company events and extra days off for special celebrations (like your birthday). From our 8 AM‑5 PM schedule (yes, it's really true) to the sacredness of your weekends, our work‑life balance gives you time to spend with those that are the closest to you.

Paid Absences
We know you need time for rejuvenation. Our paid absence policy protects your downtime with holidays and paid leave to cover vacation, illness, and emergencies.

Competitive Pay
Compensation is an important part of any role, and we seek to pay you fairly for the value and experience you provide.

We want to help you maintain a healthy lifestyle, so you're always at your best. Our wellness program encourages you to make individual wellness choices based on your needs and goals.

Future Savings
Take advantage of our 401k and generous company match program to invest for retirement.

Professional & Personal Development
Growth in your knowledge and mastery of your field will be reflected in your work. That's why we offer opportunities for our team members to develop their skills and continue their education in areas relevant to their career goals. We know you have personal goals you want to achieve. We're committed to helping you create a personal roadmap for reaching those goals, both on and off the job.

Extra Perks

Team development activities

Your celebratory birthday breakfast

Company cookouts

Epic Nerf battles

Lots and lots of Starbucks coffee (and tea)

If you enjoy a fun and collaborative working environment, filled with people who are passionate about what they do, you'll love working here.

Is YCP the best place for you?

If you love the idea of working with exceptional clients in a culture of creative excellence, we want to hear from you! Inspire. Create. Delight. Think differently.

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