Web Strategist

We’re partnering with a large, growing healthcare organization to hire a

Web Strategist / Senior Digital Channel Strategist

supporting enterprise digital experience across web, search, and conversion pathways.

This role sits within a team that is evolving and becoming more specialized, creating exciting opportunities to shape and scale digital strategy across a broader enterprise footprint.

About the Role
This is a strategy + analytics hybrid role focused on improving end-to-end web performance across key digital touchpoints including search, service line pages, provider profiles, campaign landing pages, and booking journeys.

You’ll act as a hands‑on strategic partner, translating business goals into actionable digital strategies and using data to continuously optimize performance.

What You’ll Do

Partner with marketing, web operations, service lines, and analytics teams to improve digital experience

Translate briefs into clear, actionable web and digital strategies

Optimize key journeys (search, landing pages, provider profiles, booking funnels)

Analyze dashboards and performance data to inform decision-making

Identify opportunities to improve conversion, UX, and engagement

Support service line redesign and smaller‑scale web initiatives in the first 3–6 months

Help shape the digital presence and brand reputation across web channels

Collaborate closely with analytics teams to drive continuous optimization

What We’re Looking For

3–5+ years of experience in web strategy, digital strategy, or agency‑style consulting

Strong understanding of SEO, paid media, and digital analytics

Comfortable working in fast‑paced, highly matrixed environments

Strong problem‑solver with excellent organization and prioritization skills

Ability to influence stakeholders and communicate insights clearly

Earlier‑career candidate with strong growth potential

Healthcare experience is a plus but not required.

Tools You May Work With

Workfront

SEMrush

Google Analytics

Adobe Analytics

Internal / enterprise web tools

Why This Role

High‑impact opportunity within a large, expanding healthcare system

Blend of strategy, analytics, and hands‑on digital execution

Exposure to enterprise‑level digital transformation work

Clear opportunity to grow within a complex, evolving organization

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