The Marketing Asset & Content Specialist is responsible for managing and optimizing Red Roof’s marketing assets, with a primary focus on property photography as a key driver of booking performance. This role owns the coordination, quality, and execution of hotel imagery across the portfolio, ensuring properties are accurately represented, visually compelling, and aligned with brand standards. In addition, the role provides flexible support across marketing initiatives, acting as a generalist resource to help maintain consistency and execution across the team. This is a highly detail-oriented, execution-focused role that blends asset management, quality control, and cross-functional coordination to support both operational efficiency and revenue-driving marketing efforts.
Duties and Responsibilities
- Own the end-to-end coordination of property photography across the portfolio
- Ensure all properties have complete, current, and high-quality image sets that support booking conversion
- Track photography status across properties, identifying gaps, outdated imagery, or missing assets
- Manage and maintain Red Roof’s digital asset library, including photo, video, and collateral assets
- Ensure assets are properly tagged, organized, and accessible for internal teams
- Audit and troubleshoot asset issues, ensuring accuracy and consistency across platforms
- Execute content updates within the CMS, including uploading images and updating page content
- Support website content accuracy and alignment with brand standards
- Support the development, updates, and execution of marketing collateral for brand and sales initiatives
- Assist with basic copywriting, proofreading, and editing of marketing materials
- Help maintain consistency across web pages, collateral, and other brand communications
- Partner with Sales, Operations, Revenue Management, Distribution, and Franchise teams to support marketing needs
- Respond to internal and external marketing requests within established timelines
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
- 2–5 years of experience in marketing, brand, or digital roles
- Strong attention to detail and organizational skills
- Experience reviewing marketing materials for quality and accuracy
- Basic understanding of digital marketing channels and the customer journey
- Experience working with CMS platforms and digital tools
- Proficiency with Microsoft Office (Excel, Word, PowerPoint)
- Strong written and verbal communication skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Experience with digital asset management systems or DAM platforms (preferred)
- Basic photo editing experience (e.g., Adobe Photoshop) (preferred)
- Experience in hospitality, franchise, or multi-location brands (preferred)
- Familiarity with brand standards and marketing QA processes (preferred)
- Experience working with external vendors or agencies (preferred)
Working Conditions
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers, photocopiers, filing cabinets and fax machines. This position requires extensive travel.