Marketing Asset and Content Specialist

The Marketing Asset & Content Specialist is responsible for managing and optimizing Red Roof’s marketing assets, with a primary focus on property photography as a key driver of booking performance. This role owns the coordination, quality, and execution of hotel imagery across the portfolio, ensuring properties are accurately represented, visually compelling, and aligned with brand standards. In addition, the role provides flexible support across marketing initiatives, acting as a generalist resource to help maintain consistency and execution across the team. This is a highly detail-oriented, execution-focused role that blends asset management, quality control, and cross-functional coordination to support both operational efficiency and revenue-driving marketing efforts.

Duties and Responsibilities

Own the end-to-end coordination of property photography across the portfolio

Ensure all properties have complete, current, and high-quality image sets that support booking conversion

Track photography status across properties, identifying gaps, outdated imagery, or missing assets

Manage and maintain Red Roof’s digital asset library, including photo, video, and collateral assets

Ensure assets are properly tagged, organized, and accessible for internal teams

Audit and troubleshoot asset issues, ensuring accuracy and consistency across platforms

Execute content updates within the CMS, including uploading images and updating page content

Support website content accuracy and alignment with brand standards

Support the development, updates, and execution of marketing collateral for brand and sales initiatives

Assist with basic copywriting, proofreading, and editing of marketing materials

Help maintain consistency across web pages, collateral, and other brand communications

Partner with Sales, Operations, Revenue Management, Distribution, and Franchise teams to support marketing needs

Respond to internal and external marketing requests within established timelines

Qualifications

Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience

2–5 years of experience in marketing, brand, or digital roles

Strong attention to detail and organizational skills

Experience reviewing marketing materials for quality and accuracy

Basic understanding of digital marketing channels and the customer journey

Experience working with CMS platforms and digital tools

Proficiency with Microsoft Office (Excel, Word, PowerPoint)

Strong written and verbal communication skills

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Experience with digital asset management systems or DAM platforms (preferred)

Basic photo editing experience (e.g., Adobe Photoshop) (preferred)

Experience in hospitality, franchise, or multi-location brands (preferred)

Familiarity with brand standards and marketing QA processes (preferred)

Experience working with external vendors or agencies (preferred)

Working Conditions
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers, photocopiers, filing cabinets and fax machines. This position requires extensive travel.

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