First Point Group is hiring: Influencer Marketing Specialist in New York

We seek a highly motivated Influencer Marketing Associate to drive brand visibility and execute innovative creator campaigns for our portfolio of fashion brands. In this pivotal role, you’ll connect brands with cross-platform influencers, cultivating relationships that deliver measurable impact through online/offline initiatives.
Key Responsibilities Strategy & Execution: Develop and implement data-driven influencer marketing strategies. Identify, negotiate with, and manage creators aligned with brand aesthetics. Own end-to-end campaigns from outreach to performance analysis. Existing fashion influencer relationships preferred.
Campaign Management: Oversee campaign planning, contract negotiations, budget allocation, and KPI framework development to maximize ROI.
Creator Sourcing & Development: Proactively identify high-performing fashion/footwear influencers across social platforms. Build long-term partnerships and cultivate a scalable network for rapid-response campaigns.
Cross-Functional Collaboration: Partner with Social Strategy, Brand Marketing, and Paid Media teams to align influencer initiatives with overarching business objectives.
Performance Optimization: Analyze campaign metrics, derive actionable insights, and refine strategies to enhance effectiveness and efficiency.
Qualifications Bachelor’s degree + 2+ years of influencer marketing experience (fashion/apparel industry preferred).
Deep knowledge of social platforms, fashion creator ecosystems, and emerging influencer trends.
Proven success in scaling creator programs, optimizing KPIs, and managing budgets.
Strong understanding of e-commerce dynamics, including traffic generation for Amazon storefronts and DTC sites.
Exceptional communication and negotiation skills with a demonstrated ability to foster brand-influencer partnerships.
Passionate, curious, and highly organized self-starter who excels in fast-paced environments.

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