On Premise Channel Manager - Rochester

This role is a remote position with a required base location in Rochester, NY. Travel throughout markets surrounding Rochester will be required.

What the Role Is

The On-Premise Channel Manager will be responsible for the field execution of on-premise strategic initiatives in the Rochester market. This position will evaluate, implement and execute programs within our brand strategies, and will lead, train, and manage local distributor sales teams.

How You Will Spend Your Time?
Support management of distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
Train distributor sales teams, observe competitive market activity and evaluate distributor execution against our initiatives
Support local sales team
Meet with key on-premise accounts within assigned area to develop strong working relationships
Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind
Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
Act as contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities
Execute product seminars at accounts and with the distributor sales teams
Provide National Account Mandate compliance updates as they are required
Stay informed of customer and consumer trends
Maintain calendar of activities and promotions ensuring distributor and third party agencies have successful communications
Provide monthly market activity report to supervisor, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
Review programs and execution updates with distributor management
Provide feedback on effectiveness of marketing and sales initiatives, including programs, POS, advertising, etc.
Assist on special projects such as verifying pricing and or distribution at on-premise accounts as assigned

Who You Are...