Senior Manager of Social & Content Marketing

We are seeking a strategic and execution-focused Social & Content Manager to lead the planning, creation, and distribution of Weave’s social presence and content ecosystem.

This role sits at the center of how our brand shows up in the market—owning social strategy, driving content creation, and ensuring content is effectively distributed, amplified, and optimized across channels. You will translate high-level priorities into clear plans, manage workflows, and work across internal teams, contractors, and external agencies to scale content production and impact.

The ideal candidate is both a strong strategist and operator—someone who understands how to build and grow a modern content engine that drives demand, supports customers, and expands our partner ecosystem.

This position will be hybrid (remote/in office) based out of our Lehi, UT HQ.

Reports to: Head of Content & Marketing Campaigns

What You Will Own
1. Social Strategy & Execution (Primary Ownership)

Own and evolve Weave’s social strategy across key platforms, with a focus on consistency, quality, and growth

Translate business and marketing priorities into a clear, actionable social and content plan

Define content themes, formats, and posting cadence aligned with brand and messaging

Ensure a strong, consistent voice across all social channels

Identify opportunities to expand reach, engagement, and content performance

2. Content Creation, Testing & Optimization

Develop content concepts and creative approaches aligned with strategic priorities and audience needs

Lead ongoing testing of content formats, messaging, and distribution strategies

Optimize content based on performance signals, including engagement, pipeline contribution, and broader business impact

Support development of corporate thought leadership, brand narratives, and solution-based storytelling

Build content as a scalable engine that supports:

Demand creation

Customer retention and lifecycle expansion

Partner ecosystem growth

3. Content Distribution & Amplification

Lead distribution of content across social and related channels to maximize visibility and impact

Extend the life of core content (video, written, and campaigns) through repurposing and sequencing

Ensure content is tailored appropriately for each platform and audience

Coordinate publishing schedules and maintain a consistent cadence

Continuously refine how content is packaged and delivered for performance

4. Storytelling Across Channels & Voices

Develop and execute storytelling strategies that leverage a mix of voices and perspectives

Collaborate with internal teams, partners, and external contributors to bring stories to market

Support amplification of content through:

Industry influencers and opinion leaders

Strategic partners and collaborators

Internal champions and spokespeople

Ensure storytelling is cohesive across channels while tailored to each audience and platform

5. AEO (AI Engine Optimization) Strategy & Execution

Develop and execute a strategy to optimize content for AI-driven discovery and search (AEO)

Identify opportunities to structure content for visibility across AI-powered platforms and search experiences

Ensure content is created and formatted to align with evolving search and discovery behaviors

Partner with content and SEO stakeholders to integrate AEO into broader content strategy

Continuously test and refine approaches to improve discoverability and long‑term content value

6. Project Management & Execution

Own end-to-end execution of social content and supporting initiatives from planning through delivery

Build and manage content calendars, timelines, and workflows

Coordinate across teams to ensure alignment and on‑time execution

Proactively identify and resolve bottlenecks to keep work on track

Ensure all outputs meet quality standards and align with brand and messaging

7. Cross‑Functional & Partner Coordination

Partner closely with internal teams to align content with broader marketing initiatives

Work with contractors and external agencies to scale content production and execution

Manage communication, timelines, and deliverables across contributors

Ensure clear ownership and visibility across all active workstreams

8. Content Production & Workflow Optimization

Oversee execution of social‑first content across formats (short‑form video, posts, supporting assets)

Streamline production workflows to increase output and efficiency

Build and maintain systems for tracking content, approvals, and publishing

Improve processes to reduce manual work and enable scalable execution

What You Will Need to Accomplish the Job

4–6+ years of experience in social media, content marketing, or related roles

Strong understanding of social platforms, content formats, and distribution strategies

Experience developing content strategy and executing across multiple channels

Strong project management and organizational skills

Excellent written communication and storytelling ability

What Will Make Us Love You

Experience working with external agencies or contractors

Experience scaling content programs and production workflows

Familiarity with SEO and emerging AEO strategies

Experience working with video and short‑form content

Strategic thinker with strong execution skills

Highly organized and detail‑oriented

Strong instincts for content, storytelling, and audience engagement

Proactive and solution‑oriented

Comfortable operating in a fast‑paced environment

Collaborative and team‑focused

Employment with Weave is contingent upon the successful

completion of a background check , conducted in accordance with applicable laws.

At Weave,

we use Artificial Intelligence (AI) tools

to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job‑related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.

Weave is an

equal opportunity employer

that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem‑solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

Beware of recruitment fraud . All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.

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