Marketing Content & Communications Coordinator

SCOPE OF ROLE:The Marketing Content & Communications Coordinator is responsible for supporting the marketing initiatives of Rocket Industrial across related customer touchpoints. This individual will help strategize and create content to aid in revenue and lead generation on digital channels, along with supporting other marketing projects as needed.KEY RESPONSIBILITIES:Collaborate with the eCommerce Marketing Manager on content planning and developmentPublic relations & promotion of the Rocket brandContent creation for digital platforms via blog updates, case studies, etc.Manage marketing strategies across all channelsCoordinate email, social, print, and tradeshow promotions to be in alignmentSupport websites by maximizing website performance and user experienceExecute on-page and off-page SEO projects to ensure site optimizationUtilize analytical tools and other reporting tools to make data-driven decisionsSupport sales teams with digital document creation and organizationCoordinate, plan, and execute representation and sponsorships at trade shows and other industry eventsSupport campaigns and sales enablement projects with vendors to maximize marketing rebate dollars.Conduct and compile marketing research as neededStay on top of emerging digital and eCommerce trendsKNOWLEDGE, SKILLS AND ABILITIES (KSA’s):Bachelor’s degree in a related fieldMinimum of 2 years experience in digital and eCommerce marketing (B2B a plus)Proficient with eCommerce systems (Adobe Commerce a plus)Proficient with keyword research, analytics, and social media toolsBasic knowledge of HTML, CSS, and Adobe Creative Suite
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