Marketing Content & Communications Coordinator

Job Details
Job Location: Wausau Corporate - Wausau, WI 54403
Position Type: Full Time
Education Level: 4 Year Degree
Salary Range: $50,000.00 - $60,000.00
Travel Percentage: Up to 25%
Job Shift: Day
SCOPE OF ROLE

The Marketing Content & Communications Coordinator is responsible for supporting the marketing initiatives of Rocket Industrial across related customer touchpoints. This individual will help strategize and create content to aid in revenue and lead generation on digital channels, along with supporting other marketing projects as needed.
KEY RESPONSIBILITIES

Collaborate with the eCommerce Marketing Manager on content planning and development
Public relations & promotion of the Rocket brand
Content creation for digital platforms via blog updates, case studies, etc.
Manage marketing strategies across all channels
Coordinate email, social, print, and tradeshow promotions to be in alignment
Support websites by maximizing website performance and user experience
Execute on-page and off-page SEO projects to ensure site optimization
Utilize analytical tools and other reporting tools to make data-driven decisions
Support sales teams with digital document creation and organization
Coordinate, plan, and execute representation and sponsorships at trade shows and other industry events
Support campaigns and sales enablement projects with vendors to maximize marketing rebate dollars
Conduct and compile marketing research as needed
Stay on top of emerging digital and eCommerce trends
QUALIFICATIONS - KNOWLEDGE, SKILLS AND ABILITIES (KSA’s)

Bachelor’s degree in a related field
Minimum of 2 years experience in digital and eCommerce marketing (B2B a plus)
Proficient with eCommerce systems (Adobe Commerce a plus)
Proficient with keyword research, analytics, and social media tools
Basic knowledge of HTML, CSS, and Adobe Creative Suite

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