Public Relations and Branding Specialist

Public Relations and Branding Specialist
Job Category

: SFBO-Sales and Marketing

Requisition Number

: GRAPH002453

Full-Time

On-site

Locations
Showing 1 location

4751 Jim Walter Blvd, Tampa, FL 33607, USA

Sheltair, a privately‑held company with locations in FL, CO, GA, and TX seeks an imaginative, resourceful individual that can thrive in a fast‑paced, collaborative environment. Reporting to the Director of Marketing, this position will play a pivotal role in shaping and executing our company's external communication strategy. The role will be responsible for developing and implementing strategic PR initiatives to enhance our brand image, increase media visibility, and build positive relationships with key stakeholders. The successful candidate will possess exceptional communication skills, creativity, and a strong understanding of both traditional and digital media landscapes. The position will also provide direction and creation of visual materials for promotions, advertisements, event/convention displays, instructional material and more across a variety of mediums including print, websites and multimedia. This position will also provide administrative and general project support, allowing the selected candidate to learn a variety of desirable marketing skills.

Duties and Responsibilities

Develop and implement PR strategies by collaborating with marketing team and field teams and aligning ideas with company objectives

Create effective PR campaigns to promote product launches and events, milestones, and other company initiatives

Push Sheltair news and marketing campaigns to Sheltair’s extensive list of media outlets

Write Sheltair press releases, blog posts, articles, and other written materials to create consistent and compelling messaging

Crisis communication as needed

Monitor media mentions and public perception

Work closely with subcontractors to strategize, plan, create and implement social posts and campaigns

Perform photo and video editing as needed for social content creation

Collaborate with internal marketing, sales team and external marketing and creative agency on program development and marketing plans

Graphic layout and design of promotional/marketing materials including advertisements, newsletters, brochures, e‑blasts, manuals, web pages, point‑of‑purchase displays, exhibit graphics, multi‑media presentations, and more

Maintain Sheltair brand identity standards through graphic design projects

Maintain corporate partnerships with aligned organizations that are complimentary to Sheltair’s business ideals

Report regularly to marketing director on marketing initiatives throughout the network

Plan, organize, and execute press conferences, media briefings, and other PR events and coordinate media attendance and manage media interactions during company milestones (ribbon cuttings, ground breakings, and related) and tradeshows (NBAA Regionals, Schedulers and Dispatchers Conference, Sun N’ Fun, NBAA BACE, and others as needed)

Drive the planning, organization, and execution of Girls In Aviation Day event

Staff trade show and promotional events as needed

Work closely with various vendors and publications; such as AvFuel, AIN, AirNav, Aviation Pros, etc.

Other duties as assigned

Knowledge, Skills & Abilities

High experience with concepts, practices, and procedures within graphic design

Competency with office and graphic design software including Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and the Microsoft Office suite; photography a plus

Professional appearance and demeanor

Willingness to collaborate and contribute in meetings and discussions

Strong work ethic; ability to work with minimal supervision

Ability to perform physical tasks, including lifting objects weighing up to 30 pounds, with or without reasonable accommodation

Ability to handle multiple projects and details simultaneously

Requires self‑direction, tact, politeness and professionalism

Effective oral and written communication skills in English; second language a plus

Education or Work Experience

4‑year college degree required

Minimum of one year experience as a marketing coordinator for an advertising or PR agency or other large company with multiple concurrent projects

Internships

College degree in Marketing, PR, Communications, or Graphic Design preferred

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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