Public Relations and Branding Specialist

Job Title

Sheltair, a privately-held company with locations in FL, CO, GA, and TX seeks an imaginative, resourceful individual that can thrive in a fast-paced, collaborative environment.
Reporting to the Director of Marketing, this position will play a pivotal role in shaping and executing our company's external communication strategy. The role will be responsible for developing and implementing strategic PR initiatives to enhance our brand image, increase media visibility, and build positive relationships with key stakeholders. The successful candidate will possess exceptional communication skills, creativity, and a strong understanding of both traditional and digital media landscapes. The position will also provide direction and creation of visual materials for promotions, advertisements, event/convention displays, instructional material and more across a variety of mediums including print, websites and multimedia. This position will also provide administrative/general project support, allowing the selected candidate to learn a variety of desirable marketing skills.
Duties and Responsibilities

Develop and implement PR strategies by collaborating with marketing team and field teams and align ideas with company objectives
Create effective PR campaigns to promote product launches and events, milestones, and other company initiatives
Push Sheltair news and marketing campaigns to Sheltair's extensive list of media outlets
Content writer – create Sheltair press releases, blog posts, articles, and other written materials to create consistent and compelling messaging
Crisis communication as needed
Monitor media mentions and public perception
Work closely with subcontractors to strategize, plan, create and implement social posts and campaigns.
Photo and video editing as needed for social content creation
Collaboration with internal marketing and sales team and our external marketing and creative agency on program development and marketing plans
Graphic layout/design of promotional/marketing materials including advertisements, newsletters, brochures, Eblasts, manuals, web pages, point-of-purchase displays, exhibit graphics, multi-media presentations, and more
Maintain Sheltair brand identity standards through graphic design projects
Maintain Corporate Partnerships with aligned organizations that are complimentary to Sheltair's business ideals
Reports regularly to marketing director on marketing initiatives throughout the network
Event planning and execution of tradeshows, Sheltair company milestones, and related events- Plan, organize, and execute press conferences, media briefings, and other PR events and coordinate media attendance and manage media interactions during Sheltair company milestones (ribbon cuttings, ground breakings, and related); tradeshows (NBAA Regionals, Schedulers and Dispatchers Conference, Sun N' Fun, NBAA BACE, and others as needed.)
Drive the planning, organization, and execution of Girls In Aviation Day event
May staff trade show and promotional events as needed
Work closely with various vendors and publications; such as, AvFuel, AIN, AirNav, Aviation Pros, etc.
Other duties as assigned
Knowledge, Skills & Abilities

Excellent computer skills
High amount of experience with concepts, practices, and procedures within the field of graphic design
Competency/experience with office and graphic design software including Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and the Microsoft Office suite, Photography a plus
Professional appearance and demeanor
Willingness to collaborate and contribute in meetings/discussions
Strong work ethic; ability to work with minimal supervision
This position requires the ability to perform physical tasks, including lifting objects weighing up to 30 pounds, with or without reasonable accommodation.
Strong presentation skills
Ability to handle multiple projects and details simultaneously
Requires self-direction, tact, politeness and professionalism
Effective oral and written communication skills in English, second language a plus
25% travel required
Education or Work Experience

4 year College degree required.
Minimum of one year experience as a marketing coordinator for an advertising or PR agency or other large company with multiple concurrent projects.
Internships
College degree in Marketing, PR, Communications, or Graphic Design preferred
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.