WLL Marketing Coordinator

Position : WLL Marketing Coordinator

Location : NY, LA, Denver

Start Date : 7/1/2026

About the Company
The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams featuring the world’s top players. Co‑founded by lacrosse stars Paul and Mike Rabil, the PLL is backed by prominent investors and distributes rights through ABC, ESPN, ESPN2, and ESPN+.

Company Values

Stay Grounded

Think Critically

Be Helpful

Encourage Creativity

Persevere Through the Noise

Operate Like an Owner

Position Overview
The Women’s Lacrosse League (WLL) seeks a Marketing Coordinator to lead the planning and execution of marketing efforts across social, digital, media, events, and grassroots initiatives. The role will help grow the league, deepen fan engagement, and elevate the visibility of women’s lacrosse.

The ideal candidate is highly organized, creative, proactive, and deeply passionate about lacrosse, particularly the women’s game. This person will serve as a key connector across internal teams while guiding campaigns from concept through execution.

Qualifications

3‑5 years of marketing or account‑management experience (excluding internships), preferably in sports

Passionate sports fan with deep understanding and love for the game

Proven track record of successfully leading projects from ideation to execution

Creative, flexible, innovative team player with strong organizational and problem‑solving skills

Understanding of leveraging multiple marketing channels to reach consumers (digital, TV, OOH, etc.) and integrating them into a marketing mix

Excellent written and verbal communication skills

Responsibilities

Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events

Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams to bring campaign strategy to life in an integrated manner

Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives

Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints

Monitor campaign performance and optimize in real time based on data and insights, translating performance into actionable learnings for future campaigns

Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune‑in metrics

Help amplify league storylines, athletes, and cultural moments throughout the season

Compensation

$57,784 to $77,000 per year, based on experience, seniority, and location

Annual bonus, health, life, dental, and vision insurance; 401(k) plan; equity sharing; mental health stipend; unlimited PTO; paid parental leave

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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