Account Strategist, Ecommerce

Hybrid Requirements
Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations
San Diego, CA & Denver, CO

Overview
For over 15 years, 85SIXTY has helped brands transform how they acquire, engage, and retain customers through an integrated approach across data, technology, marketing, and creative. We operate as a strategic partner, connecting big-picture thinking with coordinated execution to drive measurable growth.

We are seeking an

Account Strategist, Ecommerce

to lead digital growth strategy across ecommerce, marketplaces, and performance marketing channels. This role blends strategic planning, channel expertise, and client leadership, acting as a key partner to both clients and internal teams to drive measurable business outcomes.

This individual is both a strategist and operator, capable of developing growth roadmaps while staying close to execution across media, lifecycle marketing, and ecommerce performance.

As an Account Strategist, Ecommerce, you will own the development and orchestration of integrated growth strategies across DTC, marketplaces, and performance channels. You will serve as a strategic extension of the client’s team, connecting media, creative, analytics, and ecommerce initiatives into a cohesive plan that drives acquisition, conversion, and retention.

You will collaborate cross-functionally with internal specialists while maintaining a strong understanding of channel performance, customer behavior, and emerging trends.

Responsibilities
Ecommerce & Growth Strategy

Own the development of holistic growth strategies across DTC websites, marketplaces, and digital marketing channels

Define KPIs, measurement frameworks, and growth roadmaps aligned to client business objectives

Identify opportunities to improve conversion rate, AOV, retention, and customer lifetime value

Lead strategic planning sessions, QBRs, and roadmap development with clients

Performance Marketing & Channel Strategy

Develop cross-channel media strategies across:

Search & Shopping including emerging AI driven variants

Paid Social Platforms

Programmatic and retail media platforms

Guide campaign planning, budget allocation, and channel mix decisions

Partner with execution teams to optimize campaigns toward ROAS, CAC, and LTV goals

Translate performance data into actionable insights and strategic recommendations

Marketplace & Ecommerce Operations

Provide strategic oversight for marketplace channels including Amazon (Seller/Vendor Central)

Advise on pricing strategy, content optimization, and marketplace performance

Align ecommerce merchandising, promotions, and landing page strategies with campaign efforts

Monitor competitive landscape and identify opportunities for growth and efficiency

Lifecycle & Retention Strategy

Guide development of email and SMS lifecycle programs

Define segmentation, automation strategies, and retention initiatives

Ensure lifecycle marketing aligns with acquisition and overall customer journey strategy

Analytics, Testing & Optimization

Leverage analytics to track performance across traffic, conversion, CAC, ROAS, and LTV

Navigate approaches to attribution in the interest of growth & performance.

Lead testing strategies across media, creative, and onsite experience

Build and interpret reporting dashboards to identify trends, risks, and opportunities

Anticipate performance issues and proactively recommend solutions

Client Leadership & Collaboration

Act as a primary strategic advisor to clients, translating complex data into clear direction

Partner with Account Management and cross-functional teams to deliver cohesive strategies

Lead client conversations around performance, optimizations, and growth opportunities

Support new business efforts through strategic input and solution development

Cross-Functional Integration

Collaborate with Creative, Analytics, SEO, CRM, and Engineering teams to ensure aligned execution

Integrate insights from multiple channels into unified strategies

Align digital initiatives with product launches, inventory planning, and broader business goals

Desired Qualifications

5+ years of experience in ecommerce, digital marketing, or growth strategy roles

Experience across performance marketing platforms (Google, Meta, TikTok, programmatic, etc.)

Strong understanding of ecommerce ecosystems including DTC and marketplaces (Amazon preferred)

Proven ability to translate data into actionable insights and strategic recommendations

Experience with lifecycle marketing (email/SMS) and customer retention strategies

Familiarity with analytics tools and reporting platforms (Google Analytics, dashboards, etc.)

Strong familiarity with attribution and modeling as well as a point of view on their application.

Strong understanding of both brand and performance marketing and how they work together

Experience working in an agency or consulting environment preferred

Strong communication, presentation, and client-facing skills

Collaborative mindset with the ability to lead cross-functional initiatives

Benefits

Competitive salary and benefits package.

Medical, Dental, Vision

Life/AD&D

FSA - Health/Dependent Care

Voluntary Life/AD&D

Retirement Plan

FTO - Flexible Time Off

Paid Holidays Annually: 13

Opportunities for professional development and growth.

Collaborative and dynamic work environment.

Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer
Compensation Range: $105,000 - $120,000 annually. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education, skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement
85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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